Aardvark
Automated SMS reminders that cut sales meeting no-shows and help teams close more deals.
What is Aardvark?
Aardvark is an SMS reminder service for sales teams that automatically texts meeting attendees ahead of scheduled calls to reduce no-shows. It connects to calendars and CRMs, matches invitees to contacts, and sends personalised reminders with a link to a branded meeting landing page. Teams can target reminders by meeting title, timing and attendee status, and track results across the whole team from a shared dashboard.
Key Features
Automatic SMS reminders
Sends scheduled text reminders to meeting attendees to reduce no-shows.
Calendar integration
Connects with Google Calendar and Outlook to trigger reminders from booked meetings.
CRM integration
Works with HubSpot and Pipedrive to match calendar invitees to existing contacts.
Branded landing pages
Each reminder links to a customisable page showing meeting details.
Targeted messaging
Filters and templates based on meeting title, timing and attendee status for relevant messages.
Team dashboard
Reporting and management across an entire sales team in one place.
Built-in contact management
Lets users without a CRM organise contacts directly inside Aardvark.
Pros & Cons
Advantages
- Focuses on a specific problem, reducing meeting no-shows, rather than trying to be a general messaging tool.
- Integrates with common sales stacks including HubSpot, Pipedrive, Google Calendar and Outlook.
- Offers a 14-day unlimited free trial with no credit card required, so teams can test it before paying.
- Simple flat per-user pricing makes costs easy to predict for sales teams.
- Includes a built-in contact manager for teams that do not run a separate CRM.
Limitations
- Only one paid plan is offered, so there is little flexibility for very small or very large teams.
- SMS messages beyond the first 175 require additional paid credit bundles on top of the per-user fee.
- The tool is narrowly focused on meeting reminders and does not cover broader marketing or two-way SMS campaigns.
- CRM support is limited to HubSpot and Pipedrive, which may not suit teams on other platforms.
Use Cases
Sales teams reducing no-shows for booked demos and discovery calls through automatic text reminders.
HubSpot or Pipedrive users who want SMS reminders triggered directly from their CRM and calendar.
Account executives sending branded reminder pages with meeting details to prospects before a call.
Sales managers tracking reminder performance and attendance across an entire team from one dashboard.
Small teams without a CRM using the built-in contact manager to organise prospects and send reminders.