Amplitude AI logo

Amplitude AI

Digital analytics platform with AI-powered behavioral intelligence for product teams.

  • Free plan available
  • No credit card
Amplitude AI screenshot

What is Amplitude AI?

Amplitude is a digital analytics platform designed for product teams who need to understand how users behave within their applications. It combines event-based analytics with AI features that help identify patterns, predict user behaviour, and surface insights without requiring constant manual analysis. Rather than just showing you what happened, Amplitude's AI tools highlight why it happened and what might happen next. The platform works well for teams building mobile apps, web applications, or digital products who want to move beyond basic usage metrics and understand the actual user journeys that drive business outcomes.

Key features

Event tracking and user journey mapping

capture and visualise the actions users take within your product

Behavioural cohorts

automatically group users based on shared actions or characteristics for targeted analysis

AI-powered insights

system identifies significant changes in user behaviour and highlights potential issues or opportunities

Funnel analysis

understand where users drop off in multi-step processes and identify friction points

Retention analysis

measure how well you keep users engaged over time and compare retention across user segments

Custom dashboards and reporting

create views tailored to your team's specific questions and metrics

Pros & cons

Advantages

  • Strong for product teams who need to understand user behaviour beyond surface-level metrics
  • AI features reduce the manual work of finding meaningful patterns in usage data
  • Free tier allows small teams or new projects to get started without upfront cost
  • Designed specifically for product analytics rather than being a general-purpose analytics tool

Limitations

  • Steeper learning curve than simpler analytics platforms; teams benefit from dedicated analytics expertise
  • Pricing scales significantly with data volume, which can become expensive for high-traffic products

Use cases

Mobile app teams tracking user engagement and identifying reasons for app abandonment

SaaS product managers analysing which features drive customer retention and expansion

Growth teams testing hypothesis about user behaviour changes following product updates

Product teams building detailed user segments for targeted feature rollouts or messaging

Subscription businesses tracking which user behaviours correlate with churn risk

Ready to try Amplitude AI?

Pricing

Free

Free

Basic event tracking, limited user seats, core dashboard functionality, limited data history

Paid tiers

Custom pricing based on data volume

Full event tracking, unlimited seats, advanced AI features, custom integrations, extended data retention, dedicated support

Get started with Amplitude AI

Click through to Amplitude AI and start using it now.

  • Free plan available
  • No credit card