
Amplitude AI
Digital analytics platform with AI-powered behavioral intelligence for product teams.
- Freemium
- Web, API, iOS, Android
- Data & AnalyticsWritingAI Data Preparation Tools
- Free plan available
- No credit card

What is Amplitude AI?
Key features
Event tracking and user journey mapping
capture and visualise the actions users take within your product
Behavioural cohorts
automatically group users based on shared actions or characteristics for targeted analysis
AI-powered insights
system identifies significant changes in user behaviour and highlights potential issues or opportunities
Funnel analysis
understand where users drop off in multi-step processes and identify friction points
Retention analysis
measure how well you keep users engaged over time and compare retention across user segments
Custom dashboards and reporting
create views tailored to your team's specific questions and metrics
Pros & cons
Advantages
- Strong for product teams who need to understand user behaviour beyond surface-level metrics
- AI features reduce the manual work of finding meaningful patterns in usage data
- Free tier allows small teams or new projects to get started without upfront cost
- Designed specifically for product analytics rather than being a general-purpose analytics tool
Limitations
- Steeper learning curve than simpler analytics platforms; teams benefit from dedicated analytics expertise
- Pricing scales significantly with data volume, which can become expensive for high-traffic products
Use cases
Mobile app teams tracking user engagement and identifying reasons for app abandonment
SaaS product managers analysing which features drive customer retention and expansion
Growth teams testing hypothesis about user behaviour changes following product updates
Product teams building detailed user segments for targeted feature rollouts or messaging
Subscription businesses tracking which user behaviours correlate with churn risk
Ready to try Amplitude AI?
Pricing
Free
Free
Basic event tracking, limited user seats, core dashboard functionality, limited data history
Paid tiers
Custom pricing based on data volume
Full event tracking, unlimited seats, advanced AI features, custom integrations, extended data retention, dedicated support
Get started with Amplitude AI
Click through to Amplitude AI and start using it now.
- Free plan available
- No credit card