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Apollo.io

AI-powered sales intelligence and engagement platform. Pricing: Freemium (Free tier (limited), Basic $49/user/mo, Professional $79/user/mo). See pros, cons, alternatives, and comparisons.

  • Free plan available
  • No credit card
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What is Apollo.io?

Apollo.io is a sales intelligence platform that combines contact data, company information, and engagement tools to help sales teams find and reach prospects more effectively. It's designed for sales professionals, account executives, and revenue operations teams who need accurate contact information and email communication features in one place. The platform offers a database of business contacts and companies, along with tools for email outreach, calling, and activity tracking. The free tier provides access to a limited number of contacts and features, while paid plans enable larger contact limits, more advanced search filters, and additional engagement capabilities. Apollo.io focuses on helping teams identify decision makers, verify email addresses, and manage outbound campaigns.

Key features

Contact database

search and filter prospects by job title, company, location, industry, and other criteria

Email finder and verification

identify and validate email addresses to improve deliverability

Email campaigns

send personalised outreach sequences and track open rates and replies

Activity tracking

monitor prospect interactions and engagement across email and calls

List building

create targeted prospect lists based on custom search parameters

CRM integration

sync data with Salesforce, HubSpot, and other common sales tools

Pros & cons

Advantages

  • Large contact database with reasonable accuracy for B2B prospecting
  • Affordable entry point with a free tier that covers basic use cases
  • Integrates well with existing CRM and sales tools
  • Email campaign and tracking features reduce need for separate email platforms

Limitations

  • Data quality varies depending on industry and geography; regular verification needed
  • Free tier is quite limited; most practical use requires a paid plan
  • Email deliverability depends partly on user behaviour and list hygiene practices

Use cases

Finding and verifying contact information for cold outreach campaigns

Building targeted prospect lists for specific industries or company sizes

Running multi-touch email sequences to nurture sales pipelines

Supporting account-based marketing efforts with accurate decision maker data

Automating routine outreach tasks for sales development representatives

Ready to try Apollo.io?

Pricing

Free

Free

Limited contact searches, basic email finder, up to 50 monthly emails

Basic

$49/user/month

Unlimited contact searches, email sequences, call tracking, CRM integration

Professional

$79/user/month

Advanced filters, priority support, higher email and call limits, custom workflows

Get started with Apollo.io

Click through to Apollo.io and start using it now.

  • Free plan available
  • No credit card