
Apollo.io
AI-powered sales intelligence and engagement platform. Pricing: Freemium (Free tier (limited), Basic $49/user/mo, Professional $79/user/mo). See pros, cons, alternatives, and comparisons.
- Freemium
- Web, Chrome Extension, API
- WritingSalesAI Tools for Outreach
- Free plan available
- No credit card

What is Apollo.io?
Key features
Contact database
search and filter prospects by job title, company, location, industry, and other criteria
Email finder and verification
identify and validate email addresses to improve deliverability
Email campaigns
send personalised outreach sequences and track open rates and replies
Activity tracking
monitor prospect interactions and engagement across email and calls
List building
create targeted prospect lists based on custom search parameters
CRM integration
sync data with Salesforce, HubSpot, and other common sales tools
Pros & cons
Advantages
- Large contact database with reasonable accuracy for B2B prospecting
- Affordable entry point with a free tier that covers basic use cases
- Integrates well with existing CRM and sales tools
- Email campaign and tracking features reduce need for separate email platforms
Limitations
- Data quality varies depending on industry and geography; regular verification needed
- Free tier is quite limited; most practical use requires a paid plan
- Email deliverability depends partly on user behaviour and list hygiene practices
Use cases
Finding and verifying contact information for cold outreach campaigns
Building targeted prospect lists for specific industries or company sizes
Running multi-touch email sequences to nurture sales pipelines
Supporting account-based marketing efforts with accurate decision maker data
Automating routine outreach tasks for sales development representatives
Ready to try Apollo.io?
Pricing
Basic
$49/user/month
Unlimited contact searches, email sequences, call tracking, CRM integration
Professional
$79/user/month
Advanced filters, priority support, higher email and call limits, custom workflows
Get started with Apollo.io
Click through to Apollo.io and start using it now.
- Free plan available
- No credit card