Appcues

Create personalized onboarding flows, feature tours, and targeted messages to guide users through your product.

Freemium
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Web, iOS, Android, API
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AI Tools for Customer SuccessDesignAI Tools for Onboarding

Free plan available
No credit card

What is Appcues?

Appcues is a tool for creating guided experiences within your product without requiring code. It lets you build onboarding flows, feature tours, and targeted in-app messages to help users understand how to use your application. The platform is designed for product teams, customer success managers, and marketers who want to reduce support requests and improve user adoption. You can create experiences visually, segment audiences based on user behaviour, and track how people interact with your guides. It works by injecting guided content directly into your product interface.

Key features

Visual builder

Create onboarding flows and feature tours without coding, using a drag-and-drop interface

User segmentation

Target specific messages to users based on behaviour, properties, and user attributes

Analytics

Track completion rates, dropoff points, and user interaction data for your guides

Mobile support

Create guides for both web and mobile applications

Integration options

Connect with analytics platforms, CRM systems, and other business tools via API

A/B testing

Test different versions of guides to see which performs better

Pros & cons

Advantages

No coding required; product managers can build guides independently
Detailed analytics show you where users get stuck or drop off
Good for reducing support tickets by guiding users to key features
Works across web and mobile platforms

Limitations

Can feel intrusive if overused; too many guides may annoy users
Requires integration with your product, which may need some technical setup initially
Pricing scales quickly for larger teams or high-traffic products