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Applitools

AI visual testing and monitoring for applications

Try Applitools free
  • Free plan available
  • No credit card
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What is Applitools?

Applitools provides AI-powered visual testing and monitoring for web and mobile applications. Rather than writing traditional assertion-based tests, you capture how your application should look, and Applitools uses machine learning to detect visual regressions, layout shifts, and rendering problems across browsers and devices. The tool sits alongside your existing test automation framework, adding a visual layer that catches issues humans might miss: misaligned elements, broken typography, colour problems, and responsive design failures. It's designed for QA teams and developers who want to reduce manual testing effort and catch visual bugs before they reach users. Applitools works with popular testing frameworks like Selenium, Cypress, and Playwright, making it relatively straightforward to integrate into existing workflows.

Key features

Visual regression testing

Captures baseline screenshots and compares new test runs to flag visual changes

AI-powered analysis

Machine learning algorithms distinguish meaningful visual changes from minor rendering differences and anti-aliasing noise

Cross-browser and device testing

Runs visual tests across different browsers, screen sizes, and operating systems

Test automation integration

Works with Selenium, Cypress, Playwright, and other popular testing frameworks

Monitoring and alerting

Continuously monitors live applications and alerts teams to unexpected visual changes in production

Root cause analysis

Provides detailed reports showing exactly what changed and where

Pros & cons

Advantages

  • Catches visual bugs that traditional functional tests miss, particularly responsive design and layout issues
  • Reduces the need for manual visual testing and screenshot comparison, saving QA time
  • Integrates well with existing test automation workflows without requiring major refactoring
  • Free tier is genuinely useful for small projects and teams trying out visual testing

Limitations

  • Can generate false positives in areas with dynamic content, animations, or real-time data; requires careful baseline management
  • Costs grow significantly with scale; high usage organisations may find per-checkpoint pricing expensive

Use cases

Testing responsive designs across multiple screen sizes to ensure layouts work on mobile, tablet, and desktop

Regression testing after design system updates or CSS changes to catch unintended side effects

Monitoring live production sites for visual degradation caused by third-party scripts or infrastructure issues

Testing complex UI components where pixel-perfect accuracy matters, such as data visualisation dashboards

Cross-browser testing for e-commerce sites where visual presentation directly affects conversion rates

Ready to try Applitools?

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Pricing

Free

Free

Limited checkpoints per month; suitable for small projects and trial use

Standard

Custom pricing based on checkpoint volume

Pay-per-checkpoint model; includes cross-browser testing, integration with popular frameworks, and basic monitoring

Enterprise

Custom pricing

Dedicated support, custom integrations, on-premise deployment options, advanced analytics and reporting

Get started with Applitools

Click through to Applitools and start using it now.

Try Applitools free
  • Free plan available
  • No credit card