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Apttus CPQ

Automate configurations, pricing, quoting; integrate systems, ensure accuracy, customer satisfaction.

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  • Free plan available
  • No credit card

What is Apttus CPQ?

Apttus CPQ (Configure, Price, Quote) is a sales tool that automates the process of building product configurations, calculating prices, and generating quotes. It integrates with your existing business systems to reduce manual work and human error when sales teams create customer proposals. The tool is designed for organisations with complex product catalogues or pricing rules, particularly those selling B2B solutions where configurations matter. By automating these tasks, teams can produce accurate quotes faster, which typically leads to shorter sales cycles and fewer back-and-forth revisions with customers.

Key features

Product configuration builder

Create and manage complex product bundles and options without manual data entry

Dynamic pricing rules

Set up conditional pricing based on volume, customer type, geography, or other factors

Quote generation

Automatically format and produce professional quotes from configured products and prices

System integration

Connect to CRM, ERP, and other business software to pull accurate data and avoid duplication

Approval workflows

Route quotes through internal approval chains before sending to customers

Analytics and reporting

Track quote metrics, win rates, and sales performance by product or team

Pros & cons

Advantages

  • Reduces quote turnaround time by eliminating manual configuration and pricing tasks
  • Lowers error rates by automating calculations and pulling live data from connected systems
  • Improves consistency across the sales team with standardised rules and templates
  • Works with existing CRM and ERP platforms rather than forcing a wholesale change

Limitations

  • Implementation and setup can be time-intensive, especially for organisations with complex pricing structures
  • Requires accurate initial configuration of products and pricing rules; garbage in, garbage out applies
  • May be overkill for companies with simple, static product lines or pricing

Use cases

Software vendors with tiered licensing and add-on products creating dozens of quote variations daily

Manufacturing companies configuring custom orders with different components and lead times

Professional services firms quoting projects with variable resource costs and terms

Telecommunications or utility providers applying complex regional pricing and bundle discounts

Technology resellers building quotes from multiple vendor products with margin management

Ready to try Apttus CPQ?

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Pricing

Free

Free

Limited access to core configuration and quoting features; suitable for small teams or evaluation

Paid Plans

Custom pricing

Full system integration, advanced approval workflows, analytics, and customer portal access; pricing varies by deployment and usage

Get started with Apttus CPQ

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Try Apttus CPQ free
  • Free plan available
  • No credit card