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What is ASO Keyword?

ASO Keyword is a keyword research tool designed specifically for app store optimisation. It helps app developers and marketers identify which keywords will improve visibility in Apple App Store and Google Play Store search results. The tool focuses on making keyword research straightforward, avoiding unnecessary complexity whilst providing the data needed to make informed decisions about app titles, descriptions, and metadata. It's intended for indie developers, app marketing teams, and anyone responsible for improving an app's discoverability in app stores.

Key Features

Keyword search volume and difficulty analysis

view search metrics to understand which keywords are worth targeting

App store specific data

metrics tailored to iOS and Android app store algorithms rather than generic web search data

Competitor keyword tracking

see which keywords competitors are targeting in their app listings

Keyword suggestions

discover related keywords based on seed terms you enter

Search volume trends

identify seasonal patterns and changes in keyword popularity over time

Pros & Cons

Advantages

  • Focused on app stores rather than general web search, making recommendations more relevant to ASO
  • Freemium pricing means you can test the tool without immediate cost
  • Straightforward interface designed for simplicity rather than overwhelming users with options
  • Works for both iOS and Android optimisation

Limitations

  • Free tier likely has limitations on search queries or data access; upgrading may be necessary for serious ASO work
  • Smaller tool than enterprise ASO platforms, so feature set may be narrower than competitors
  • Requires manual effort to translate keyword data into actual app metadata changes

Use Cases

Independent app developers researching keywords before launching a new app

Marketing teams optimising existing app listings to improve download volume

Competitive analysis to identify gaps in your app's keyword coverage

Testing keyword ideas before committing to app store optimisation campaigns

Small app studios with limited budgets seeking affordable ASO tools