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Awario

Real-time social media monitoring, sentiment analysis, and comprehensive reporting of reach, engagement, and sentiment.

Try Awario free
  • Free plan available
  • No credit card

What is Awario?

Awario is a social media monitoring tool that tracks mentions of your brand, competitors, and keywords across social platforms in real time. It analyses sentiment to show whether people are discussing you positively or negatively, and provides reporting on reach and engagement metrics. The tool is useful for marketing teams, PR professionals, and brand managers who need to understand how their brand is being talked about online and respond quickly to customer feedback or emerging issues.

Key features

Real-time mention tracking

Monitor your brand, competitors, and chosen keywords across multiple social networks as conversations happen

Sentiment analysis

Automatically categorises mentions as positive, negative, or neutral to understand audience perception

Engagement metrics

Track reach, impressions, and engagement rates for monitored content

Competitor monitoring

Watch what people are saying about your competitors to identify market opportunities

Custom reporting

Generate reports on monitoring activity, sentiment trends, and engagement over specified time periods

Alert notifications

Receive notifications when important mentions or spikes in activity occur

Pros & cons

Advantages

  • Covers multiple social platforms simultaneously, so you don't need separate tools for each network
  • Sentiment analysis helps prioritise responses to negative feedback and identify brand advocates
  • Freemium model allows you to start monitoring at no cost before committing to a paid plan
  • Real-time updates mean you can respond to issues or opportunities quickly

Limitations

  • Accuracy of automated sentiment analysis can be inconsistent, particularly with sarcasm or industry-specific language
  • Limited historical data on the free tier may restrict detailed trend analysis over longer periods

Use cases

PR teams monitoring brand reputation during product launches or crisis situations

Marketing departments tracking campaign performance and audience reactions to content

Customer service teams identifying complaints or issues that need immediate attention

Competitive intelligence gathering to understand market positioning and customer sentiment toward competitors

Social listening for product feedback and feature requests from your audience

Ready to try Awario?

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Pricing

Free

Free

Limited mentions per month, basic sentiment analysis, monitoring of a limited number of keywords

Paid Plans

Contact for pricing

Higher mention volume limits, advanced reporting, more keywords and projects, priority support

Get started with Awario

Click through to Awario and start using it now.

Try Awario free
  • Free plan available
  • No credit card