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B12

The Awin Affiliate Marketing Platform enables brands and publishers to engage and maximise earnings via affiliate marketing. By providing access to a wide range of affiliates and tools for tracking, a

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What is B12?

Awin is an affiliate marketing platform that connects brands with publishers and affiliates to promote products and services. Brands (advertisers) set up campaigns and commission structures, whilst publishers promote those offers to their audiences in exchange for commission on sales or actions generated. The platform provides tracking, reporting, and analytics tools so both sides can monitor performance and optimise campaigns. It's designed for businesses of any size looking to expand their reach through affiliate partnerships, from e-commerce retailers to SaaS companies, as well as publishers and content creators seeking additional revenue streams.

Key features

Affiliate network

access to thousands of active publishers and content creators ready to promote offers

Campaign management

create and configure affiliate programmes with custom commission structures and terms

Real-time tracking

monitor clicks, conversions, and commissions as they happen across all affiliate channels

Analytics dashboard

detailed reporting on campaign performance, ROI, and affiliate contribution

Payment processing

automated commission payouts to affiliates on a regular schedule

Fraud detection

tools to identify and prevent invalid traffic and suspicious activity

Pros & cons

Advantages

  • Large established network with access to many active publishers saves time on recruitment
  • Pay-for-performance model means you only pay commissions when actual sales or actions occur
  • Centralised dashboard makes it easy to manage multiple affiliate campaigns and partners in one place
  • Freemium option available so you can test the platform before committing budget

Limitations

  • Commission fees charged by Awin reduce the amount you keep from each sale
  • Requires clear product offering and competitive commission rates to attract quality affiliates
  • Learning curve to set up campaigns properly and configure tracking correctly

Use cases

E-commerce brands expanding sales through product promoters and deal sites

SaaS companies recruiting affiliates to drive software trial signups and subscriptions

Publishers monetising existing traffic by promoting relevant products to their audience

Online retailers working with influencers and content creators on commission-based partnerships

Established brands launching new product lines through affiliate channels

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Pricing

Free

Free

Limited access to affiliate network and basic campaign setup; suited for testing

Paid plans

Custom pricing

Full network access, advanced analytics, dedicated support, and custom commission structures; pricing based on business size and transaction volume

Get started with B12

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Try B12 free
  • Free plan available
  • No credit card