BigMailer.io screenshot

What is BigMailer.io?

BigMailer.io is an email marketing platform built for agencies and independent makers who manage multiple client accounts or brands. It lets you send campaigns, automate workflows, and track performance without sending users through a third-party interface. The platform includes white label options, so you can present the tool as your own to clients. Access controls allow you to manage team members and client permissions, keeping accounts separate and secure. Support is available seven days a week via chat, which is useful when you need help outside standard business hours.

Key Features

Multi-brand account management

Handle multiple client or brand accounts from a single dashboard with separate access permissions

White label functionality

Rebrand the platform with your own logo and domain to present it as your own service

Email campaign builder

Create and send email campaigns with basic design and personalisation options

Workflow automation

Set up automated email sequences triggered by user behaviour or time-based events

Access controls and team management

Define user roles and permissions to control what team members and clients can see and do

Chat support

Contact the support team via chat seven days a week

Pros & Cons

Advantages

  • Designed specifically for agencies and makers rather than single-brand businesses, so multi-account management is native to the platform
  • White label option means you can resell the service under your own brand without exposing your clients to another company's branding
  • Freemium pricing model lets you test the platform and use it for small projects without upfront cost
  • Seven day a week chat support provides help when you need it outside typical business hours

Limitations

  • As a smaller platform, it likely has fewer integrations and advanced features than established competitors like Klaviyo or ActiveCampaign
  • Free tier may be limited in contacts, emails sent per month, or features; paid tiers may be necessary for serious agency use

Use Cases

Agencies sending campaigns on behalf of multiple clients without exposing clients to your email provider's branding

Freelance marketers or consultants who want to offer email marketing as a white label service to clients

Small teams managing campaigns across several internal brands or product lines

Makers and founders automating customer communication workflows without learning complex tools