Breadcrumbs
Enterprise-grade lead scoring and routing for marketing and sales teams, now part of MadKudu.
What is Breadcrumbs?
Key features
Copilot
AI assistant that helps build a lead scoring model in around three clicks
Reveal
machine learning that surfaces the attributes most predictive of conversion
Compare
multi-variate testing to evaluate competing scoring hypotheses side by side
Explore
a unified dashboard that consolidates data from across the go-to-market stack
No-code integrations
connectors for HubSpot, Salesforce, Marketo and other GTM tools
Transparent scoring
customisable models with detailed, explainable score breakdowns for sales
Unlimited workspaces and models
build acquisition, expansion and retention models for A/B testing
Pros & cons
Advantages
- Lead scoring models can be assembled quickly using the Copilot assistant without writing code.
- Scores are transparent and broken down by attribute, so sales teams can see why a lead ranks highly.
- Connects to common CRM and marketing tools such as HubSpot, Salesforce and Marketo without engineering work.
- Supports separate models for acquisition, expansion and retention rather than a single generic score.
- Backed by MadKudu following the acquisition, giving the technology a continued development path.
Limitations
- Breadcrumbs was acquired by MadKudu in December 2024, and customers are being transitioned to the MadKudu platform, so it is no longer a fully independent product.
- Several site pages, including pricing and integrations, now redirect to MadKudu rather than showing Breadcrumbs-specific content.
- There is no public pricing; you must book a demo or contact sales to get a quote.
- The platform is aimed at B2B revenue teams and offers little value for individuals or non-sales use cases.
Use cases
Marketing teams scoring inbound leads to prioritise follow-up and pass only sales-ready prospects to reps.
Sales operations teams routing high-intent accounts to the right reps based on scoring signals.
Revenue teams running product-led growth motions who need to identify which free users are likely to convert.
Customer success teams building expansion and retention models to spot upsell and churn risk.
GTM leaders consolidating data from across their stack to align marketing and sales on lead quality.
Ready to try Breadcrumbs?
Pricing
Custom
Contact for pricing
No public pricing is listed. Breadcrumbs directs prospects to book a demo, and the pricing page now redirects to MadKudu following the acquisition.
Get started with Breadcrumbs
Click through to Breadcrumbs and start using it now.