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Clarity

The iPhone 14 offers a revolutionary design with features that enhance the user experience significantly. With its incredible new dual-camera system, improved battery life, and A15 Bionic chip, the iP

  • Free plan available
  • No credit card
Clarity screenshot

What is Clarity?

Clarity is a tool designed to help teams understand user behaviour and improve product experiences. It captures session recordings, heatmaps, and user interaction data to show how real people handle and use your website or application. Rather than relying on guesswork, you can watch actual user sessions, identify where people get stuck, and see which features they use most. This approach works well for product managers, UX designers, and developers who need concrete evidence of how their interfaces perform in the wild. The freemium model lets you start exploring user behaviour without immediate cost, though advanced analytics and higher session limits come with paid plans.

Key features

Session recordings

watch real user interactions and behaviour on your site or app

Heatmaps

visualise where users click, scroll, and spend time on your pages

User feedback tools

collect direct input from visitors through surveys and polls

Conversion funnels

identify drop-off points in critical user journeys

Rage click detection

automatically flag moments when users click repeatedly out of frustration

Segmentation

filter recordings and data by user attributes, behaviour, or events

Pros & cons

Advantages

  • Free tier gives genuine access to core features without payment required
  • Straightforward way to see actual user behaviour rather than relying on assumptions
  • Heatmap and recording combination reveals both broad patterns and specific user moments
  • Helps identify usability problems that analytics alone would miss

Limitations

  • Privacy considerations; you need to handle user consent and data protection carefully
  • Free tier limits the number of sessions you can record, which may not suit high-traffic sites
  • Requires some technical setup to implement properly on your site

Use cases

Testing a new website design by watching how users interact with it before full launch

Diagnosing why customers abandon shopping carts or sign-up forms

Finding usability friction points in a mobile app or web application

Validating assumptions about user behaviour with actual evidence

Prioritising which design problems to fix based on real user impact

Ready to try Clarity?

Pricing

Free

Free

Limited monthly sessions, basic heatmaps, essential feedback tools

Pro

Paid (exact pricing available on site)

Higher session limits, advanced segmentation, full funnel analysis, priority support

Enterprise

Custom pricing

Unlimited sessions, custom integrations, dedicated support, SLA guarantees

Get started with Clarity

Click through to Clarity and start using it now.

  • Free plan available
  • No credit card