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What is Clay?

Clay is management software built specifically for clay target shooting clubs, events and competitors. It handles the administrative side of running shooting clubs, from organising competitions and managing competitor registrations to tracking scores and results. The tool is designed for club organisers, event coordinators and shooting associations who need a centralised system to manage members, fixtures and performance data. The software offers a freemium model, allowing smaller clubs to get started without cost whilst providing paid features for larger operations or clubs that need more functionality. Clay removes the need to manage competitor information, event scheduling and result recording through spreadsheets or paper-based systems.

Key Features

Competitor registration and profile management for tracking shooters and their details

Event scheduling and organisation tools for planning and coordinating clay shooting competitions

Score recording and result tracking to capture and display competition outcomes

Club membership management to maintain records of active members and their participation

Results publication and leaderboards for sharing standings with competitors and spectators

Pros & Cons

Advantages

  • Purpose-built for clay shooting clubs rather than adapted from generic event software
  • Freemium pricing means small clubs can use the tool at no cost
  • Centralises all club data in one place instead of scattered spreadsheets and documents
  • Reduces manual entry and administrative work for event organisers

Limitations

  • Limited to a specific niche sport, so only relevant if you run clay shooting competitions
  • No information available on integration with other club management or financial systems
  • Unknown how many competitors or events the free tier can support

Use Cases

Small clay shooting clubs wanting to digitise competitor registration and event management

Event organisers needing to record scores and publish leaderboards during competitions

Shooting associations managing multiple clubs or regional competitions

Clubs transitioning from manual record-keeping to digital systems