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What is Clearbit?

Clearbit is a B2B data intelligence and lead enrichment platform that uses artificial intelligence to enhance customer records with practical advice. The platform automatically appends verified company and contact data to your existing records, enabling sales and marketing teams to make faster, more informed decisions. As a HubSpot Native Data Provider, Clearbit integrates smoothly with HubSpot's ecosystem while also connecting to other CRM and marketing automation platforms. Beyond basic enrichment, Clearbit use AI to identify buying intent signals, score leads based on engagement likelihood, and intelligently route prospects to the right team members. The platform is designed for B2B sales teams, marketers, and revenue operations professionals who need accurate, real-time data to drive pipeline growth and improve conversion rates.

Key Features

Lead and company enrichment

Automatically append verified firmographic, technographic, and contact data to CRM records

Visitor identification

Reveal anonymous website visitors and their company information to enable targeted follow-up

Buying intent signals

AI-powered detection of purchase signals and engagement patterns to prioritise high-value prospects

Lead scoring

Intelligent scoring algorithms to rank leads by conversion likelihood and sales readiness

Lead routing

Automated distribution of leads to the right sales representatives based on criteria and availability

HubSpot native integration

Purpose-built connector for smooth data syncing within the HubSpot platform

Pros & Cons

Advantages

  • High data accuracy with verified, up-to-date company and contact information reduces wasted sales effort
  • smooth HubSpot integration as a native data provider simplifies implementation for HubSpot users
  • AI-powered buying intent detection helps prioritise the most promising leads for faster sales cycles
  • Freemium model allows teams to start enriching data without immediate investment
  • Works across multiple platforms and CRMs beyond HubSpot, providing flexibility

Limitations

  • Pricing for expanded features and higher enrichment volumes can become costly for large sales teams
  • Data quality depends on public information availability, which may vary by region or industry
  • Setup and optimization of routing rules and scoring models requires initial configuration and testing

Use Cases

Sales teams enriching inbound leads with company size, industry, and tech stack data before outreach

Marketing teams identifying and prioritising website visitors for account-based marketing campaigns

Revenue operations teams automating lead routing and scoring to improve conversion efficiency

Enterprise sales organizations detecting buying intent signals to focus on high-probability deals

Startups and SMBs building accurate prospect lists without manual research using the freemium tier