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What is Clearbit?

Clearbit is a data intelligence platform that enriches customer records with company and personal information pulled from public sources. It helps sales and marketing teams understand who is visiting their website, qualify leads more effectively, and route prospects to the right people. The platform integrates directly with HubSpot and other CRM systems, automatically adding details like company size, industry, funding status, and job titles to your contacts. Built with AI capabilities, Clearbit can identify buying intent signals from website visitors and score leads based on fit and engagement, reducing the time your team spends on manual research.

Key Features

Lead enrichment

automatically adds company and contact details to records in your CRM

Visitor identification

reveals the companies visiting your website in real time

Lead scoring

prioritises prospects based on fit and buying signals

Intent data

tracks behavioural indicators that suggest active buying interest

HubSpot integration

works as a native data provider within HubSpot

Bulk enrichment

processes large contact lists to fill gaps in existing data

Pros & Cons

Advantages

  • Saves significant research time by automating contact and company data lookup
  • Direct HubSpot integration means data flows straight into your CRM without manual work
  • Free tier available for small teams wanting to trial the tool
  • Combines multiple intelligence sources, reducing reliance on single data providers

Limitations

  • Data accuracy depends on public source availability; less common businesses may have incomplete profiles
  • Pricing for higher volumes can become expensive for large sales teams
  • Requires API setup or integration; not a simple plug-and-play tool for non-technical users

Use Cases

Sales teams qualifying inbound leads by automatically adding company context before outreach

Marketing teams identifying and targeting high-intent website visitors for retargeting campaigns

Account executives enriching prospect lists before account-based marketing campaigns

Revenue operations teams cleaning and standardising contact data across the CRM

Startups and growth companies needing affordable lead intelligence without hiring a research team