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What is Clearbit?

Clearbit is a data intelligence platform that enriches customer records with company and contact information. It pulls publicly available data about visitors and leads, appending details like company size, industry, job title, and technology stack to your existing CRM records. The tool integrates directly with HubSpot and other CRM platforms, allowing you to automatically enhance lead profiles without manual research. Clearbit also identifies anonymous website visitors and scores leads based on buying intent signals, helping your sales team prioritise outreach to the most promising prospects. It's particularly useful for B2B companies that need accurate, current data to personalise sales conversations and improve lead qualification.

Key Features

Lead enrichment

automatically adds company and contact details to incomplete CRM records

Visitor identification

reveals the identity and company of anonymous website visitors

Buying intent signals

detects when prospects show active interest in your product category

Lead scoring

ranks prospects by likelihood to convert based on company and behavioural data

HubSpot native integration

works directly within HubSpot without separate tool switching

Bulk data enrichment

processes large contact lists to fill gaps across your database

Pros & Cons

Advantages

  • Saves significant research time by automating data collection about prospects and visitors
  • Native HubSpot integration means less manual data entry and better workflow fit
  • Identifies anonymous website traffic, surfacing sales opportunities you'd otherwise miss
  • Freemium option lets small teams test the tool without upfront cost

Limitations

  • Data accuracy depends on publicly available information; some industries or regions may have limited coverage
  • Buying intent detection works best for tech-forward companies; less effective in traditional industries
  • Free tier has significant limitations; paid plans required for meaningful scale and features

Use Cases

Sales teams wanting to quickly research prospects before outreach calls

Marketing departments scoring leads to hand off only qualified prospects to sales

Account executives identifying which anonymous website visitors are from target accounts

Customer success teams enriching existing customer records with updated company data

Demand generation teams combining visitor identification with intent data for account-based marketing