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Constant Contact

Create personalized emails, automate follow-ups, and track customer engagement with detailed analytics.

  • Free plan available
  • No credit card

What is Constant Contact?

Constant Contact is an email marketing platform designed to help small businesses and nonprofits build and manage customer relationships. It provides tools to create personalised email campaigns, set up automated follow-ups, and measure how customers interact with your messages through analytics. The platform focuses on making email marketing accessible to people without technical expertise, offering pre-built templates and a straightforward editor. You can segment your contact lists, track which emails perform well, and integrate with other business tools. It's particularly useful if you need to stay in regular contact with customers or supporters without managing complex marketing infrastructure yourself.

Key features

Email campaign builder with customisable templates for various industries and purposes

Contact management and segmentation to target specific groups with different messages

Automation workflows that send follow-up emails based on customer behaviour or schedules

Analytics and reporting showing open rates, click rates, and subscriber engagement

Integration with e-commerce platforms, CRM systems, and social media tools

List growth tools including sign-up forms and landing pages

Pros & cons

Advantages

  • Simple interface makes it accessible to users without email marketing experience
  • Freemium model lets you get started at no cost with basic features
  • Good selection of pre-made templates saves time on design
  • Helpful customer support and learning resources included

Limitations

  • Pricing increases significantly as your contact list grows, which can become expensive for larger businesses
  • Advanced automation features may feel limited compared to dedicated marketing automation platforms
  • Some users find the reporting interface less intuitive than competitors

Use cases

Small online retailers sending product updates and promotional offers to customers

Local service businesses maintaining regular contact with clients through newsletters

Nonprofits collecting donations and keeping supporters informed about their work

Freelancers or consultants following up with leads and nurturing client relationships

Event organisers promoting events and sending attendee communications

Ready to try Constant Contact?

Pricing

Free

Free

Up to 500 contacts, basic email sending, limited automation, standard templates

Standard

Approximately £15-20/month

Unlimited emails, advanced automation, enhanced analytics, integration with third-party apps

Plus

Approximately £40-50/month

Everything in Standard, plus advanced segmentation, dedicated support, additional integrations

Get started with Constant Contact

Click through to Constant Contact and start using it now.

  • Free plan available
  • No credit card