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Cresta

Connect personally, leverage AI for tailored experiences, and measure performance effortlessly.

Try Cresta free
  • Free plan available
  • No credit card
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What is Cresta?

Cresta is an AI-powered platform designed to help customer-facing teams deliver more personalised interactions and measure how well they're performing. It analyses conversations in real time, offering guidance to agents during calls or chats, and provides managers with insights into team performance and customer outcomes. The tool is built for contact centres, sales teams, and customer support operations that want to improve both the quality of individual interactions and overall business metrics. Cresta works by monitoring live conversations and surfacing relevant information, suggested responses, or coaching tips based on what's happening in the moment.

Key features

Real-time conversation guidance

AI suggests talking points and next steps during live customer interactions

Performance analytics

Tracks metrics across conversations, agents, and teams to identify strengths and areas for improvement

Personalisation

Uses conversation data to tailor interactions based on customer context and behaviour

Agent coaching

Provides feedback and training insights based on actual call or chat recordings

Conversation search and playback

Allows managers to find and review specific conversations for quality assurance

Pros & cons

Advantages

  • Helps agents perform better in the moment with real-time AI guidance rather than just after-the-fact feedback
  • Provides measurable data on agent performance and customer satisfaction tied to specific conversations
  • Freemium model lets teams try the basics without upfront investment
  • Works across different communication channels, including voice and chat

Limitations

  • Effectiveness depends on having good quality conversation data and accurate transcription, which can be unreliable in noisy environments
  • Requires integration with existing systems like CRM or telephony platforms, which can involve setup time
  • Free tier likely has limitations on conversation history, number of agents, or advanced analytics features

Use cases

Contact centre quality assurance: Supervisors review recordings and metrics to coach underperforming agents

Sales call coaching: Sales managers identify which talk tracks and techniques correlate with closed deals

Customer support training: New support agents receive real-time guidance on how to handle common issues

Customer experience improvement: Teams analyse conversations to spot friction points and improve processes

Compliance monitoring: Review calls to ensure agents follow regulatory requirements and company policies

Ready to try Cresta?

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Pricing

Free

Free

Basic conversation recording and analytics for a limited number of agents or conversations; suitable for small teams testing the platform

Pro

Custom pricing

Real-time guidance, full analytics suite, agent coaching tools, and integrations with major CRM and telephony platforms

Enterprise

Custom pricing

Advanced customisation, dedicated support, high-volume conversation handling, and bespoke integrations

Get started with Cresta

Click through to Cresta and start using it now.

Try Cresta free
  • Free plan available
  • No credit card