CRFT Video

CRFT Video is a video production company specializing in animated content—3D animation, motion graphics, explainer videos, product demos, walkthroughs, and training videos—built to simplify complex id

Freemium
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Web
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VideoDesignBusiness

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What is CRFT Video?

CRFT Video is a video production company that creates animated content for businesses. They specialise in 3D animation, motion graphics, explainer videos, product demonstrations, walkthroughs, and training videos. Their focus is on taking complex ideas and presenting them clearly through video, which works well for educating customers and internal teams, and for marketing purposes. The company has over 7 years of experience and has produced more than 400 videos for clients across SaaS, healthcare, real estate, e-commerce, and other sectors. They work with well-known brands including Microsoft, Slack, VISA, and TeamViewer. CRFT Video operates on a freemium model, allowing potential clients to explore their services at no cost before committing to a paid production.

Key features

3D animation

Full three-dimensional animated content for product visualisation and demonstrations

Motion graphics

Animated text, icons, and visual elements to explain concepts and processes

Explainer videos

Short-form videos that break down complex ideas into understandable narratives

Product demos

Animated walkthroughs showing how software or physical products work

Training videos

Educational content designed for employee or customer onboarding and skill development

Collaborative production process

Working directly with clients to refine scripts, visuals, and messaging

Pros & cons

Advantages

Proven track record with recognisable enterprise clients and 400+ completed projects
Specialisation in making technical or complex subjects accessible through animation
Freemium model lets you test the service without upfront cost
Serves multiple industries, so they understand sector-specific communication needs

Limitations

Video production is time-intensive; turnaround times may not suit urgent projects
Quality and pricing details are not transparent without contacting the company directly
As a production company rather than a self-service tool, you're dependent on their team rather than having full creative control