CRFT Video
CRFT Video is a video production company specializing in animated content—3D animation, motion graphics, explainer videos, product demos, walkthroughs, and training videos—built to simplify complex id
What is CRFT Video?
CRFT Video is a video production company that creates animated content for businesses. They specialise in 3D animation, motion graphics, explainer videos, product demonstrations, walkthroughs, and training videos. Their focus is on taking complex ideas and presenting them clearly through video, which works well for educating customers and internal teams, and for marketing purposes. The company has over 7 years of experience and has produced more than 400 videos for clients across SaaS, healthcare, real estate, e-commerce, and other sectors. They work with well-known brands including Microsoft, Slack, VISA, and TeamViewer. CRFT Video operates on a freemium model, allowing potential clients to explore their services at no cost before committing to a paid production.
Key Features
3D animation
Full three-dimensional animated content for product visualisation and demonstrations
Motion graphics
Animated text, icons, and visual elements to explain concepts and processes
Explainer videos
Short-form videos that break down complex ideas into understandable narratives
Product demos
Animated walkthroughs showing how software or physical products work
Training videos
Educational content designed for employee or customer onboarding and skill development
Collaborative production process
Working directly with clients to refine scripts, visuals, and messaging
Pros & Cons
Advantages
- Proven track record with recognisable enterprise clients and 400+ completed projects
- Specialisation in making technical or complex subjects accessible through animation
- Freemium model lets you test the service without upfront cost
- Serves multiple industries, so they understand sector-specific communication needs
Limitations
- Video production is time-intensive; turnaround times may not suit urgent projects
- Quality and pricing details are not transparent without contacting the company directly
- As a production company rather than a self-service tool, you're dependent on their team rather than having full creative control
Use Cases
SaaS companies explaining software features to prospective customers
Healthcare organisations creating patient education or staff training videos
E-commerce businesses demonstrating product features and benefits
Internal corporate training for employee onboarding and compliance
Real estate firms presenting property tours and development projects