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DoubleClick

Precisely target audiences, leverage real-time bidding, and optimize campaigns with advanced tools for maximum ROI.

Try DoubleClick free
  • Free plan available
  • No credit card
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What is DoubleClick?

DoubleClick is Google's digital advertising platform designed for managing display, video, and mobile campaigns at scale. It combines audience targeting, real-time bidding, and campaign optimisation tools to help advertisers reach specific groups and measure performance. The platform is primarily used by agencies and larger advertisers who need to buy and manage ad inventory across multiple publishers and channels. DoubleClick integrates with Google's broader advertising ecosystem, making it useful for teams already invested in Google Marketing Platform. It offers both free access to basic features and premium tiers with more advanced capabilities.

Key features

Audience targeting

Define and reach specific audience segments based on behaviour, demographics, and interests

Real-time bidding

Participate in programmatic auctions to purchase ad inventory automatically across multiple exchanges

Campaign management

Create, monitor, and adjust campaigns across display, video, and mobile formats from a central dashboard

Performance reporting

Track metrics including impressions, clicks, conversions, and ROI to measure campaign effectiveness

Integration with Google services

Connect directly with Google Analytics, Google Ads, and other Google Marketing Platform tools

Pros & cons

Advantages

  • Integrates smoothly with other Google advertising products, reducing setup complexity for existing Google users
  • Offers detailed audience segmentation and targeting options to reach specific user groups
  • Provides real-time bidding capabilities for cost-efficient media buying
  • Free tier available for basic campaign management and testing

Limitations

  • Steep learning curve for users new to programmatic advertising; requires understanding of technical concepts
  • Can be expensive for small businesses or those running limited campaigns; advanced features are locked behind paid tiers
  • Vendor lock-in concerns; deep integration with Google ecosystem makes switching platforms difficult

Use cases

Agencies managing display ad campaigns for multiple clients simultaneously

E-commerce businesses retargeting website visitors across the web

Publishers selling ad inventory programmatically

Large advertisers running video campaigns across multiple platforms

Marketing teams measuring cross-channel campaign performance and ROI

Ready to try DoubleClick?

Try DoubleClick free

Pricing

Free

Free

Basic campaign creation and management, standard reporting, limited audience targeting options

Premium

Contact Google for pricing

Advanced audience segmentation, priority support, custom integrations, enhanced reporting and analysis tools

Get started with DoubleClick

Click through to DoubleClick and start using it now.

Try DoubleClick free
  • Free plan available
  • No credit card