Drift

Conversational platform integrating chat, email, and video.

Paid
·
Web, iOS, Android, API, Chrome Extension
·
AI Chat & Messaging PlatformsCustomer SupportMarketing

What is Drift?

Drift is a conversational platform that combines chat, email, and video in a single interface. It's designed to help businesses engage customers in real-time, qualify leads, and provide support across multiple channels. The platform uses AI-powered chatbots to handle conversations 24/7 and includes features like conversational landing pages that can replace traditional forms. It's particularly useful for B2B and e-commerce companies looking to reduce response times, catch interested visitors, and move prospects through the sales pipeline faster.

Key features

AI chatbots

Automated conversations that can answer questions and qualify leads without human intervention

Multi-channel messaging

Unified inbox for chat, email, and video conversations

Conversational landing pages

Interactive pages designed to start conversations rather than collect form data

Visitor insights

Information about who's on your website and their browsing behaviour

Team collaboration

Ability to route conversations to the right team members and see conversation history

Pros & cons

Advantages

Combines multiple communication channels in one place, reducing context-switching
24/7 automated responses mean no leads slip through due to timing
Conversational landing pages often convert better than traditional forms
Clear view of visitor behaviour helps teams prioritise high-intent prospects

Limitations

Pricing can be steep for smaller businesses or those with low conversation volumes
Requires setup and training to configure chatbots and workflows effectively
Heavy reliance on AI means ongoing refinement needed to maintain conversation quality