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What is EasyPR AI?

EasyPR AI is a tool designed to help public relations professionals and marketing teams identify and connect with relevant media outlets more efficiently. It uses artificial intelligence to summarise journalist queries, generate personalised media pitches, search for contacts by keyword, and analyse media outlets to match them with your story or campaign. The tool handles the legwork of research and initial outreach preparation, allowing PR professionals to focus on relationship building and strategy rather than manual database searching. It's most useful for in-house PR teams, agencies, and communications professionals who need to pitch stories regularly but lack the time to thoroughly research each outlet and journalist.

Key Features

Query summarisation

AI automatically condensed journalist enquiries and media requests into brief summaries for quick assessment

Personalised pitch generation

Creates customised media pitches based on journalist queries and your story details

Keyword search

Find relevant media contacts and outlets by searching for specific topics, industries, or publication types

Media outlet analysis

Reviews and compares media outlets to identify which ones align best with your target audience and story angle

Pros & Cons

Advantages

  • Saves time on initial research and pitch customisation
  • Helps target pitches more accurately to journalists who cover your topic
  • Freemium model lets you test the tool before paying
  • Reduces the volume of irrelevant outreach, which improves your response rate over time

Limitations

  • AI-generated pitches require human review and personalisation to sound authentic
  • Effectiveness depends on the quality and currency of its media outlet database
  • Limited information available about which specific features are in the free tier versus paid plans

Use Cases

PR agencies pitching multiple clients' stories to journalists across different verticals

In-house communications teams responding to journalist enquiries quickly

Start-ups and small businesses launching products and needing to identify relevant tech or trade publications

Communications professionals building targeted media lists for specific campaigns or announcements

Teams managing crisis communications who need to identify relevant journalists rapidly