Existential screenshot

What is Existential?

Existential is a content personalisation platform designed to help users filter and organise news, research, and industry insights based on their specific interests. Rather than scrolling through generic feeds, you set your preferences and the tool delivers relevant content directly to you. It combines public sources with exclusive media, making it useful for professionals who need to stay informed across multiple topics without information overload. The freemium model lets you start with basic personalisation, with paid tiers offering deeper customisation and access to premium content libraries.

Key Features

Content personalisation

set your interests and receive tailored news and research feeds

Exclusive media access

browse pick content not available through standard news sources

Industry insights

track trends and developments specific to your sectors of interest

Multi-topic tracking

follow several different industries or subjects simultaneously

Custom feed organisation

arrange and prioritise content sources to suit your workflow

Pros & Cons

Advantages

  • Reduces time spent searching for relevant information across multiple sources
  • Freemium model means you can test the service before committing to paid features
  • Combines public reporting with exclusive content in one place
  • Useful for professionals monitoring fast-moving industries or competitive landscapes

Limitations

  • Effectiveness depends on how well you configure your initial preferences; poor setup leads to irrelevant results
  • Quality of exclusive content varies depending on which industries or sectors you follow

Use Cases

Market researchers tracking competitor activity and industry developments

Investment professionals monitoring news and research across multiple sectors

Business analysts staying informed on regulatory changes and market trends

Product managers following innovation and emerging technologies in their field

Consultants gathering intelligence across multiple industries for client work