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Face++

Authenticate identities, reduce fraud, and create custom facial recognition applications with high accuracy.

  • Freemium
  • Web, API, iOS, Android, Windows, macOS
  • Code
Try Face++ free
  • Free plan available
  • No credit card

What is Face++?

Face++ is a facial recognition platform that helps organisations verify identities and detect fraudulent activity. It provides APIs and SDKs for developers to build custom facial recognition features into their applications, without needing to develop the technology from scratch. The service uses machine learning models trained to identify and match faces with high accuracy across different lighting conditions, angles, and image qualities. Face++ is used by financial institutions, mobile app developers, and security services to authenticate users during account access, prevent identity fraud, and manage access control systems.

Key features

Face detection and recognition

identifies faces in images and video streams with coordinates and confidence scores

Identity verification

compares two faces to confirm whether they belong to the same person

Liveness detection

distinguishes between real people and photographs or video replays to prevent spoofing attacks

Face attribute analysis

extracts details such as age, gender, expression, and head position from detected faces

Custom model training

allows organisations to train models on their own datasets for specific use cases

API and SDK integration

provides straightforward integration into web applications, mobile apps, and backend systems

Pros & cons

Advantages

  • High accuracy rates across diverse image qualities and face angles
  • Free tier available for testing and small-scale projects before commitment
  • Flexible API structure suitable for both simple integrations and complex custom applications
  • Liveness detection helps reduce fraud from photograph-based attacks

Limitations

  • Pricing details for paid tiers are not transparent on the public website; you need to contact sales for quotes
  • Facial recognition raises privacy concerns; organisations must ensure compliance with local regulations like GDPR and obtain proper user consent
  • Performance can vary depending on image quality, lighting, and face angle in real-world conditions

Use cases

Banking and fintech: identity verification during account opening or high-value transactions

Mobile app security: enable apps or approve sensitive actions using face authentication

Access control: manage physical or digital access to restricted areas using facial recognition

Fraud prevention: detect and flag suspicious identity claims in insurance or lending applications

Age verification: estimate age for age-restricted services like alcohol or gambling platforms

Ready to try Face++?

Try Face++ free

Pricing

Free

Free

Limited API calls per month; suitable for development and testing; access to basic detection and verification features

Pro/Enterprise

Custom pricing

Higher API call limits; priority support; custom model training; service level agreements; contact sales for exact rates

Get started with Face++

Click through to Face++ and start using it now.

Try Face++ free
  • Free plan available
  • No credit card