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Frase

AI SEO content research and optimization tool

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What is Frase?

Frase is an AI-powered tool designed to help content creators and SEO professionals research, write, and optimise web content. It analyses top-ranking pages for your target keywords, identifies content gaps, and suggests improvements to help your content perform better in search results. The tool combines keyword research with content creation assistance, pulling data from search results to show you what topics and formats are working for your competitors. It's particularly useful if you want to understand what search engines and users are looking for before you start writing, rather than optimising content after the fact.

Key features

SERP analysis

examines top-ranking pages for your keywords to identify common topics, content structure, and word counts

Content brief generation

creates outlines and topic recommendations based on search intent data

On-page SEO suggestions

provides recommendations for headings, keyword placement, and content length

AI writing assistant

helps draft and refine content with SEO-focused suggestions

Content scoring

rates your pages against competitors to highlight areas for improvement

Question research

identifies common questions people ask about your topic based on search data

Pros & cons

Advantages

  • Free tier available with meaningful features, making it accessible for small businesses and freelancers
  • Combines research and writing in one tool, reducing the need to switch between multiple platforms
  • Shows actual competitor content performance, giving you concrete data rather than general guidance
  • Helps you understand search intent before writing, improving chances of ranking

Limitations

  • Free version has limited usage; you'll likely need a paid plan for regular professional use
  • Relies on search data, so it's less useful for very niche topics with minimal search volume
  • AI suggestions still require human review and editing for best results

Use cases

SEO professionals optimising client websites and need competitive content analysis

Content marketers planning editorial calendars based on actual search demand

Small business owners writing their own web pages and wanting basic SEO guidance

Bloggers researching topics before writing to ensure they address what readers are actually searching for

Agencies managing multiple client projects and needing faster content research workflows

Ready to try Frase?

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Pricing

Free

Free

Limited SERP analysis, basic content briefs, up to a small number of monthly projects

Basic

Contact for pricing

Increased project limits, full SERP analysis, content scoring, AI writing assistance

Business

Contact for pricing

Higher usage limits, team collaboration, additional integrations, priority support

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Click through to Frase and start using it now.

Get Frase
  • Always free
  • No credit card