What is Frase?
Frase is an AI-powered tool designed to help content creators and SEO professionals research, write, and optimise web content. It analyses top-ranking pages for your target keywords, identifies content gaps, and suggests improvements to help your content perform better in search results. The tool combines keyword research with content creation assistance, pulling data from search results to show you what topics and formats are working for your competitors. It's particularly useful if you want to understand what search engines and users are looking for before you start writing, rather than optimising content after the fact.
Key Features
SERP analysis
examines top-ranking pages for your keywords to identify common topics, content structure, and word counts
Content brief generation
creates outlines and topic recommendations based on search intent data
On-page SEO suggestions
provides recommendations for headings, keyword placement, and content length
AI writing assistant
helps draft and refine content with SEO-focused suggestions
Content scoring
rates your pages against competitors to highlight areas for improvement
Question research
identifies common questions people ask about your topic based on search data
Pros & Cons
Advantages
- Free tier available with meaningful features, making it accessible for small businesses and freelancers
- Combines research and writing in one tool, reducing the need to switch between multiple platforms
- Shows actual competitor content performance, giving you concrete data rather than general guidance
- Helps you understand search intent before writing, improving chances of ranking
Limitations
- Free version has limited usage; you'll likely need a paid plan for regular professional use
- Relies on search data, so it's less useful for very niche topics with minimal search volume
- AI suggestions still require human review and editing for best results
Use Cases
SEO professionals optimising client websites and need competitive content analysis
Content marketers planning editorial calendars based on actual search demand
Small business owners writing their own web pages and wanting basic SEO guidance
Bloggers researching topics before writing to ensure they address what readers are actually searching for
Agencies managing multiple client projects and needing faster content research workflows