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What is Frase SEO Writing Tool?

Frase is an AI tool designed to help you write SEO-optimised content by analysing what already ranks well for your target keywords. It generates research-backed content briefs that outline the topics, structure, and key points you should cover to compete with top-ranking pages. The tool then scores your draft content against competitors, highlighting gaps and suggesting improvements. This is useful for content teams, freelance writers, and marketing professionals who want to create content that performs well in search engines without spending hours on manual research. Frase combines research, planning, and optimisation in one place, reducing the guesswork in content creation.

Key Features

Content brief generation

automatically creates outlines based on competitor analysis and search intent

Competitive content scoring

compares your draft against top-ranking pages and identifies what's missing

Keyword and topic research

identifies related keywords and subtopics you should cover

Content optimisation suggestions

provides specific recommendations for improving rankings

SERP analysis

pulls and analyses the current top results for your target keyword

Pros & Cons

Advantages

  • Saves time on research by automatically analysing competitor content and search trends
  • Helps identify content gaps that could improve your ranking chances
  • Freemium model lets you try the tool without commitment
  • Provides data-driven suggestions rather than relying on guesswork alone

Limitations

  • Free tier is limited; most advanced features require a paid subscription
  • Quality of suggestions depends on the competitiveness of your niche and keyword difficulty
  • Does not write content for you; it's a research and optimisation tool, so you still need to write or use another tool

Use Cases

Creating SEO briefs before writing blog posts or articles

Auditing and improving existing content that isn't ranking well

Identifying what competitors cover so you can create more complete content

Planning content calendars around high-opportunity keywords

Helping freelance writers understand SEO requirements before they start writing