GenLook

Let customers try-on your products, from anywhere.

Freemium
·
Web, iOS, Android
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Customer SupportAI Product Customization ToolsProductivity

Free plan available
No credit card

What is GenLook?

GenLook is a virtual try-on tool that lets customers preview products before purchase using their device camera. The platform works from any location and requires no special equipment, making it accessible for both shoppers and businesses. It's designed for retailers who want to reduce purchase hesitation and return rates by letting customers see how products look in real-world conditions. The tool integrates into existing e-commerce setups and supports a freemium model, so smaller businesses can start without upfront costs.

Key features

Virtual try-on

customers use their device camera to preview products in real-time

Device agnostic

works on smartphones, tablets, and computers without special hardware

Web-based integration

embeds into product pages and checkout flows

Freemium access

free tier available with optional paid upgrades

Analytics dashboard

track try-on usage and customer behaviour

Product compatibility

supports multiple product categories with customisable fitting models

Pros & cons

Advantages

Reduces return rates by helping customers make confident purchasing decisions
Low barrier to entry with free tier; no expensive equipment needed
Improves customer engagement on product pages and increases time spent browsing
Works across devices without requiring app downloads

Limitations

Accuracy depends on device camera quality and lighting conditions, which vary by user environment
Limited customisation options on the free tier may not suit all product types
Requires customer permission to access device camera, which some users may decline