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What is GEOScore?

GEOScore is an AI search visibility scanner that checks how your website performs in generative AI search engines like ChatGPT, Perplexity, Claude, and Gemini. With AI-generated answers now accounting for around 40% of all searches, visibility in these engines has become a genuine ranking concern for most websites. The tool runs 11 technical checks focused on generative engine optimisation (GEO), identifying visibility gaps and opportunities across major AI search platforms. You get a baseline assessment in about 60 seconds, showing whether your site is being cited by AI engines or whether competitors are capturing the traffic instead.

Key Features

AI search engine visibility audit

checks how your site appears in ChatGPT, Perplexity, Claude, and Gemini results

11 generative engine optimisation checks

technical assessment of factors affecting AI search visibility

Quick baseline report

produces visibility status in approximately 60 seconds

Competitor comparison

shows which sites are being cited by AI engines in your industry

Traffic impact analysis

estimates potential traffic loss from AI search invisibility

Optimisation recommendations

suggests improvements to increase visibility in AI search results

Pros & Cons

Advantages

  • Directly addresses a new and growing search channel that traditional SEO tools don't cover
  • Fast setup and initial assessment means you can identify visibility gaps quickly
  • Freemium model lets you test the tool without upfront commitment
  • Focuses on a real business problem as AI search traffic increases month-on-month

Limitations

  • AI search engine optimisation is still evolving, so recommendations may change as these platforms update their algorithms
  • Limited to checking visibility in four major AI search engines; other smaller platforms are not included
  • Relies on how frequently AI engines crawl and update their training data, which is partly outside your control

Use Cases

Content marketers checking whether their published articles are being cited by AI search engines

SEO professionals adding AI search visibility to their audit and optimisation workflow

E-commerce sites identifying why they're losing traffic to AI-generated product recommendations

B2B companies ensuring their solutions appear when AI engines answer industry-specific questions

Publishers and news sites monitoring if their content is being included in AI-generated summaries