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What is GEOScore?

GEOScore is an AI search visibility scanner that tests how well your website performs in generative AI search engines like ChatGPT, Perplexity, Claude, and Gemini. It runs 11 technical checks to evaluate your site's visibility to these AI systems, helping you understand whether your content appears in AI-generated search answers. With an estimated 40% of searches now producing AI-generated responses, many websites find themselves invisible to these new search engines despite ranking well in traditional search. GEOScore identifies gaps in your generative engine optimisation (GEO) in around 60 seconds, giving you a starting point to improve your presence where your audience is searching.

Key Features

AI search visibility scan

Tests your website across ChatGPT, Perplexity, Gemini, and Claude to see if you're cited in AI-generated answers

11 technical checks

Evaluates factors that affect how AI engines index and reference your content

Quick results

Delivers a visibility report in approximately 60 seconds

Citation tracking

Shows whether your site is being linked to or quoted in AI search results

Competitor comparison

Identifies which sites are getting visibility where you aren't

GEO recommendations

Provides guidance on technical optimisations for generative engine visibility

Pros & Cons

Advantages

  • Addresses a real gap: Most SEO tools ignore AI search engines entirely, making this genuinely useful for staying visible in new search channels
  • Fast to use: Delivers results quickly without requiring extensive setup or configuration
  • Free tier available: You can test your visibility without spending money upfront
  • Focused scope: Does one thing well rather than trying to be a general-purpose marketing platform

Limitations

  • Emerging category with uncertain long-term importance: Generative engine optimisation is new; results and best practices may change significantly
  • Limited transparency on methodology: The exact technical checks and weighting aren't fully detailed publicly
  • No content optimisation tools included: It identifies visibility problems but doesn't help you fix them directly

Use Cases

Content creators checking whether their published work appears in ChatGPT or Perplexity answers about their topic

SEO professionals auditing visibility across new AI search channels as part of broader search strategy

Publishers evaluating citation rates from AI systems to understand traffic loss to generative search

B2B companies testing whether AI assistants recommend their products or services when clients ask relevant questions

News outlets and blogs measuring whether their reporting is being picked up by AI search systems