Giftit screenshot

What is Giftit?

Giftit helps you discover what friends and family actually want as gifts without ruining the surprise. The app uses an AI chatbot called Sherlock to have natural conversations with your contacts via WhatsApp, iMessage, and other messaging platforms. Sherlock asks subtle questions to understand people's interests, preferences, and needs, then reports back to you with gift ideas. This is useful when you're stuck choosing between several options or want to move beyond generic gifts. The service works on a freemium model, so you can try it before committing any money.

Key Features

Anonymous AI chatbot (Sherlock) that initiates conversations on your behalf

Integration with multiple messaging platforms including WhatsApp and iMessage

Subtle questioning designed to uncover genuine preferences without obvious gift-hunting

Gift suggestions based on conversation insights

Works for various occasions such as birthdays, graduations, and other celebrations

Freemium pricing model with optional paid features

Pros & Cons

Advantages

  • Removes the guesswork from gift selection by gathering direct preference data
  • Maintains surprise by having an AI contact people rather than asking directly yourself
  • Works across popular messaging apps people already use daily
  • Free tier available to test the service before upgrading

Limitations

  • People may recognise the Sherlock chatbot as not being a real person, which could feel artificial
  • Privacy considerations around contacts sharing preferences with a third-party AI service
  • Limited to contacts who are willing to engage with the chatbot and share information

Use Cases

Finding birthday gifts for colleagues or acquaintances you don't know well

Discovering graduation gifts aligned with someone's actual interests

Shopping for family members who claim they don't want anything

Corporate gifting where you need to choose presents for multiple employees

Identifying gift ideas during holidays when you're unsure what someone needs