Giftit

Giftit is an innovative app designed to help you find out what your friends and loved ones really want without spoiling the surprise. By leveraging Sherlock, an anonymous AI-based chatbot, Giftit inte

Freemium
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Web, iOS, Android
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Data & AnalyticsCustomer SupportDesign

Try Giftit free

Free plan available
No credit card

What is Giftit?

Giftit helps you discover what friends and family actually want as gifts without ruining the surprise. The app uses an AI chatbot called Sherlock to have natural conversations with your contacts via WhatsApp, iMessage, and other messaging platforms. Sherlock asks subtle questions to understand people's interests, preferences, and needs, then reports back to you with gift ideas. This is useful when you're stuck choosing between several options or want to move beyond generic gifts. The service works on a freemium model, so you can try it before committing any money.

Key features

Anonymous AI chatbot (Sherlock) that initiates conversations on your behalf

Integration with multiple messaging platforms including WhatsApp and iMessage

Subtle questioning designed to uncover genuine preferences without obvious gift-hunting

Gift suggestions based on conversation insights

Works for various occasions such as birthdays, graduations, and other celebrations

Freemium pricing model with optional paid features

Pros & cons

Advantages

Removes the guesswork from gift selection by gathering direct preference data
Maintains surprise by having an AI contact people rather than asking directly yourself
Works across popular messaging apps people already use daily
Free tier available to test the service before upgrading

Limitations

People may recognise the Sherlock chatbot as not being a real person, which could feel artificial
Privacy considerations around contacts sharing preferences with a third-party AI service
Limited to contacts who are willing to engage with the chatbot and share information