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What is GT Link Manager?

GT Link Manager is a WordPress plugin that lets you create and manage branded short links directly from your site. Instead of relying on external link shortening services, it stores your links in your own WordPress database, giving you full control and faster redirects. The plugin integrates with the WordPress block editor, making it straightforward to add links to your content. You can import and export your link data as CSV files, which is useful for backing up your links or migrating them elsewhere. It's particularly helpful if you want to track links under your own domain rather than a third-party URL, or if you need a simple link management system without paying for a dedicated service.

Key Features

Custom database tables

stores all your links in your WordPress database rather than relying on external services

Early redirects

processes link redirects quickly without unnecessary delays

CSV import and export

bulk upload or download your link data for backups and migrations

Block editor integration

add and manage links directly within the WordPress block editor

Branded links

create short links using your own domain name instead of a third-party URL

Pros & Cons

Advantages

  • Free to use with no subscription fees
  • Full control over your link data since it's stored on your own website
  • No reliance on external link shortening services or their uptime
  • Direct integration with WordPress makes it convenient for site owners
  • Built-in import and export capabilities make data portability straightforward

Limitations

  • Limited to WordPress sites only; won't work on other platforms
  • You're responsible for maintaining and backing up the data yourself
  • May lack advanced analytics or detailed click tracking features compared to dedicated services

Use Cases

Creating branded short links for social media posts and marketing campaigns

Managing multiple redirects to different pages or external sites from a single dashboard

Building a link library that you can reuse across blog posts and content

Migrating links from an external shortener to your own domain

Sharing trackable links in newsletters or email campaigns under your brand