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What is HEAVIER?

Heavier is an AI-powered sales automation platform designed to help businesses generate leads and run personalise outreach campaigns at scale. It uses artificial intelligence to identify prospects, analyse their behaviour, and create targeted messaging to improve conversion rates. The tool is built for sales teams, marketing departments, and business development professionals who want to automate repetitive prospecting work while maintaining a personal touch. Rather than sending generic messages to broad lists, Heavier focuses on personalised campaigns that adapt based on prospect data and engagement patterns.

Key Features

AI-powered lead generation

automatically identifies and qualifies potential prospects from various sources

Personalised outreach campaigns

creates tailored messaging based on prospect profiles and behaviour

Conversion rate optimisation

analyses campaign performance and suggests improvements to increase response rates

Lead scoring and segmentation

categorises prospects by likelihood to convert

Campaign automation

sequences outreach across email and messaging channels

Analytics dashboard

tracks campaign metrics and provides practical advice

Pros & Cons

Advantages

  • Reduces manual work involved in prospect research and initial outreach
  • Personalisation helps improve response rates compared to generic mass messaging
  • Freemium model lets you test the platform before committing to paid plans
  • AI insights help identify which messaging and targeting approaches work best for your audience

Limitations

  • Effectiveness depends on data quality; poor prospect lists will produce poor results
  • Learning curve to configure campaigns and understand the AI recommendations
  • Free tier likely has significant limitations on number of leads or campaigns you can run

Use Cases

SaaS companies running outbound sales campaigns to new market segments

Recruitment agencies automating candidate outreach whilst maintaining personalisation

Agencies and consultancies finding new client prospects with minimal manual research

E-commerce businesses driving repeat sales through personalised re-engagement campaigns

Startups with small sales teams scaling outbound prospecting without hiring additional staff