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What is HEAVIER?

Heavier is an AI-powered platform designed to help sales and marketing teams generate leads and run outreach campaigns. It combines lead generation with personalised outreach automation, using AI to identify prospects and craft targeted messages. The tool aims to reduce manual work in the early stages of the sales pipeline, allowing teams to focus on higher-value activities. Heavier is built for sales professionals, marketing teams, and small-to-medium businesses that want to scale their outreach without proportionally increasing headcount. The freemium model lets you test the core functionality before committing to a paid plan.

Key Features

Lead generation

AI identifies potential prospects based on criteria you set

Outreach automation

Sends personalised messages at scale across email and other channels

Campaign management

Organise and track multiple outreach campaigns from one dashboard

AI insights

Provides data-driven recommendations to improve campaign performance

Conversion tracking

Monitors response rates and conversion metrics for each campaign

Personalisation engine

Adapts messaging to individual prospects to improve engagement

Pros & Cons

Advantages

  • Reduces time spent on manual prospecting and initial outreach
  • Freemium model means you can evaluate it before spending money
  • AI-driven personalisation can improve response rates over generic outreach
  • Centralises lead generation and campaign management in one tool

Limitations

  • Outreach automation quality depends heavily on how well you define your target audience and messaging
  • Paid features may be necessary for advanced analytics or larger volume limits

Use Cases

B2B sales teams running targeted email campaigns to generate qualified leads

Marketing professionals automating outreach to nurture prospects through the funnel

Startups and small businesses scaling sales efforts without hiring additional staff

Agencies managing multiple client outreach campaigns simultaneously

Sales development representatives (SDRs) personalising outreach to large prospect lists