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Hotjar AI

AI-powered heatmaps, session recordings, and feedback tools for understanding user behavior. Pricing: Freemium (Free basic plan; Plus from $32/month, Business from $80/month). See pros, cons, alternat

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  • Free plan available
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What is Hotjar AI?

Hotjar is a user behaviour analytics platform that combines several observation tools in one place. It records how visitors interact with your website through session recordings, shows where they click and scroll with heatmaps, and gathers direct feedback through surveys and polls. The tool helps product teams, designers, and marketers understand what users actually do on their sites, rather than relying on assumptions. Hotjar's AI features assist with analysing patterns across recordings and heatmaps, helping you spot common friction points more quickly. The platform works for websites of most sizes, from small projects to larger operations, though teams need to be comfortable with privacy considerations around recording user sessions.

Key features

Session recordings

watch individual user sessions to see navigation patterns and where people get stuck

Heatmaps

visual representation of clicks, taps, and scrolling behaviour across your pages

Surveys and polls

collect feedback directly from visitors about their experience

Feedback widgets

allow users to report issues or leave comments in-context on your site

Funnels

track where users drop off in multi-step processes like checkouts

Form analysis

identify which form fields cause abandonment or friction

Pros & cons

Advantages

  • Free tier offers genuine functionality, not just a limited trial
  • Combines multiple research methods in one tool, reducing need for separate platforms
  • Session recordings show real user behaviour without asking people to describe it
  • Integrates with common analytics and product tools like Google Analytics and Slack
  • Setup is straightforward; adding the tracking code to your site takes minutes

Limitations

  • Recording user sessions raises privacy concerns; you must ensure compliance with GDPR and be transparent with users
  • Reviewing session recordings is time-consuming if you have high traffic; you'll need a process for prioritising which to watch
  • Can be overwhelming for teams new to user research; requires some experience to draw useful conclusions from the data

Use cases

E-commerce teams investigating why users abandon shopping carts at specific steps

SaaS companies identifying where new users get confused during onboarding

Content publishers understanding how readers engage with articles and whether headlines match expectations

Product teams testing new features and seeing how real users interact with them before full launch

Support teams spotting common user errors or unclear interface elements that generate support tickets

Ready to try Hotjar AI?

Try Hotjar AI free

Pricing

Free

Free

Up to 35 monthly sessions, heatmaps on one page, one survey, basic support

Plus

$32/month

Up to 1,000 monthly sessions, heatmaps on all pages, multiple surveys, conversion funnels, form analysis

Business

$80/month

Up to 5,000 monthly sessions, all Plus features, advanced integrations, priority support, team collaboration features

Get started with Hotjar AI

Click through to Hotjar AI and start using it now.

Try Hotjar AI free
  • Free plan available
  • No credit card