What is HYPD?
HYPD is an AI assistant designed to help performance marketers get more value from their Google Ads and Meta accounts with less manual effort. Rather than manually auditing campaigns or compiling performance data, marketers connect their accounts and HYPD analyzes their ad performance, identifies issues, and generates insights automatically. The tool surfaces actionable recommendations based on campaign data, helping teams spot optimisation opportunities quickly and make faster, better-informed decisions about their ad spend.
Key Features
Google Ads and Meta account integration for connected campaign analysis
Automated campaign audits that identify performance issues and gaps
AI-generated performance reports with key metrics and summaries
Data-driven campaign insights and optimisation recommendations
Multi-account analysis across different ad platforms
Quick insight generation to replace manual analysis work
Pros & Cons
Advantages
- Cuts time spent on manual audits and data compilation
- Works across Google and Meta, covering most digital ad budgets
- Freemium model makes it accessible to smaller marketing teams
- Provides specific, actionable recommendations rather than generic reports
- Reduces back-and-forth on performance analysis between team members
Limitations
- Limited to Google and Meta; doesn't cover other ad platforms like LinkedIn or TikTok
- Freemium tier may have significant feature or usage limits
- Relies on accurate account connections to work effectively
Use Cases
Running regular performance audits on active Google Ads campaigns
Generating weekly or monthly performance reports for client or internal review
Identifying underperforming keywords or audiences that need adjustment
Analysing multiple campaigns across Google and Meta in one place
Getting a quick health check on campaign performance before optimising bids or budgets