IMAI
InfluencerMarketing.ai is an advanced platform designed for managing influencer marketing campaigns. It offers a variety of tools to help businesses, agencies, and enterprises find, manage, and hire i
What is IMAI?
InfluencerMarketing.ai is a platform for planning, executing, and measuring influencer marketing campaigns. It helps businesses, agencies, and marketing teams find suitable influencers and UGC creators, manage outreach, track campaign performance, and measure sales impact. The platform combines search and discovery tools with campaign management features, making it useful for companies running multiple influencer partnerships. It offers white-label options for agencies wanting to resell the platform under their own branding, and an API for custom integrations. Free tools including an influencer email finder and AI copywriter are available without a paid account.
Key Features
Influencer search and discovery
find creators by niche, audience size, engagement metrics, and location
Campaign management
organise outreach, contracts, and collaboration timelines in one place
Sales tracking
measure the commercial impact of influencer campaigns through integrated metrics
Client reporting dashboard
generate branded reports to share campaign results with stakeholders
White-label capabilities
agencies can customise and offer the platform under their own brand
Free utility tools
influencer email finder and AI copywriter available without subscription
Pros & Cons
Advantages
- Free trial available on the Growth plan, allowing testing before paid commitment
- Multi-language support makes it suitable for managing global campaigns
- White-label option useful for agencies selling influencer services to clients
- API access enables integration with existing marketing technology stacks
Limitations
- Pricing details for paid tiers not clearly displayed, requiring contact with sales
- Platform depth and learning curve not immediately clear from free tier alone
Use Cases
E-commerce brands running seasonal influencer campaigns and tracking resulting sales
Marketing agencies managing influencer projects for multiple clients simultaneously
Companies building long-term relationships with UGC creators and monitoring performance
Agencies offering white-label influencer management services to their own clients