Infogram screenshot

What is Infogram?

Infogram is a web-based tool for creating interactive data visualisations and infographics. It combines a template library with AI-assisted design features to help you turn raw data into visual content without requiring advanced design skills. The tool is aimed at marketers, journalists, analysts, and communicators who need to present information clearly and quickly. You can import data from spreadsheets, connect live data sources, and customise charts, maps, and interactive elements. Infogram handles the technical work of scaling and formatting, so you focus on what story your data tells.

Key Features

Template library

pre-built designs for charts, infographics, maps, and interactive content

Data import

upload from CSV, Excel, or Google Sheets; supports live data connections

Interactive elements

create clickable maps, timelines, and data-driven graphics

AI-assisted design

automated suggestions for chart types and layout based on your data

Collaboration tools

share projects and invite team members to edit in real time

Export and embed

download as images or PDF, or embed interactive versions on websites

Pros & Cons

Advantages

  • No design experience needed; templates and AI suggestions make the process straightforward
  • Interactive visualisations engage viewers more than static images
  • Live data connections mean charts update automatically when source data changes
  • Quick turnaround; you can produce polished graphics in minutes rather than hours

Limitations

  • Freemium model limits storage and export options; paid plans required for serious use
  • Customisation depth is less than dedicated design software like Adobe or Figma
  • Learning curve for more complex interactive features beyond basic charts

Use Cases

Journalists presenting data-driven stories in articles or reports

Marketing teams creating social media graphics and campaign visuals

Business analysts presenting quarterly results or KPIs to stakeholders

Researchers communicating survey findings or statistical analysis

Educators explaining concepts or trends to students using visual aids