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What is Insights Copilot?

Insights Copilot is an AI-powered analytics tool designed to help teams extract meaning from social listening and market data. It works alongside Youscan's social media monitoring platform to identify trends, sentiment patterns, and audience behaviour across conversations online. The tool is aimed at marketing teams, brand managers, and researchers who need to turn raw social data into practical advice without spending hours manually analysing mentions and comments. Rather than presenting raw numbers, Insights Copilot uses generative AI to summarise findings, spot emerging topics, and explain what conversations reveal about customer perception.

Key Features

AI-powered insight generation

automatically identifies patterns and trends from social media data without manual analysis

Sentiment analysis

tracks how audiences feel about brands, products, or topics across platforms

Trend detection

spotlights emerging conversations and shifts in audience behaviour

Natural language summaries

presents findings in readable reports rather than spreadsheets

Integration with social listening

works within Youscan's monitoring tools to contextualise data collection

Customisable reports

focuses analysis on specific brands, competitors, or keywords

Pros & Cons

Advantages

  • Saves time by automating the initial analysis of large datasets
  • Accessible to non-technical users; no data science background needed
  • Freemium model lets you test the basics without upfront cost
  • Operates within an established social listening platform, so data collection and analysis work together

Limitations

  • Limited effectiveness if your data sources are very niche or non-English; relies on sufficient conversation volume to spot patterns
  • Requires a Youscan account; not a standalone tool
  • Pricing and feature details for paid tiers are not transparently listed

Use Cases

Brand monitoring: track how customers talk about your brand versus competitors

Product launch analysis: understand initial audience reaction and identify concerns or enthusiasm

Crisis management: spot negative sentiment spikes and understand what's driving criticism

Market research: identify emerging customer needs and problem from organic conversations

Content strategy: see which topics and messaging resonate most with your audience