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What is Kendo AI?

Kendo AI is a sales training platform that analyses recordings of customer calls to identify coaching opportunities and performance gaps. The tool uses AI to review conversations, pinpoint specific moments where reps could have handled objections better or moved deals forward, and then provides targeted training through AI-powered roleplay scenarios. Rather than generic sales training, it focuses on what individual reps actually need to improve based on their real conversations. It's designed for sales teams and managers who want to speed up rep onboarding, improve close rates, and reduce the cost of traditional sales coaching.

Key Features

Call recording analysis

Automatically reviews sales calls to identify strengths and areas for improvement

AI roleplay training

Reps practise responses to real objections and scenarios using AI conversation partners

Personalised coaching insights

Generates specific, actionable feedback for individual representatives based on their actual call behaviour

Performance tracking

Monitors improvement over time and identifies patterns across the sales team

Conversation transcription

Converts call audio to searchable text for easier review and coaching

Pros & Cons

Advantages

  • Provides feedback based on real calls rather than hypothetical scenarios, making training more relevant
  • AI roleplay allows reps to practise without waiting for coaching sessions or manager availability
  • Helps new reps reach productivity faster by highlighting specific behaviours to adopt or change
  • Freemium option lets small teams try the tool before committing to paid plans
  • Scalable coaching; one manager can review and train more reps through automated analysis

Limitations

  • Effectiveness depends on call quality and diversity; limited value if reps handle only simple transactions
  • AI feedback may not catch subtle relationship-building or industry-specific nuances that human coaches would notice
  • Requires reps to participate in roleplay training; adoption may vary if team isn't engaged with the platform

Use Cases

SaaS sales teams onboarding new Account Executives and wanting to accelerate time to productivity

Inside sales organisations reviewing high call volumes and needing systematic feedback across dozens of reps

Sales managers seeking to identify coaching gaps without listening to every call manually

Enterprise sales teams training reps on objection handling for complex, high-value deals

Call centres and customer success teams improving pitch delivery and customer conversation quality