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KeywordSpy

Analyze competitors' SERP rankings, find top-performing keywords, and improve on-page scores.

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  • Free plan available
  • No credit card

What is KeywordSpy?

KeywordSpy is a competitive intelligence tool for search engine optimisation. It helps you understand what keywords your competitors rank for, how well they perform in search results, and where you might find opportunities to improve your own rankings. The tool analyses competitor websites to surface the keywords driving their traffic, then provides on-page optimisation suggestions to help you compete more effectively. It's designed for SEO professionals, content marketers, and small business owners who need to understand the competitive landscape and make data-informed decisions about their keyword strategy. The freemium model lets you start exploring competitor data without upfront cost, with paid tiers offering deeper analysis and more search volume.

Key features

Competitor SERP tracking

See which keywords your competitors rank for and their current position in search results

Keyword discovery

Identify high-performing keywords in your niche based on competitor analysis

On-page optimisation analysis

Get specific recommendations to improve your pages for target keywords

Search volume and difficulty metrics

Understand keyword opportunity based on search demand and competition level

Rank tracking

Monitor your own keyword rankings over time

Pros & cons

Advantages

  • Freemium access means you can test the tool and explore basic competitor data without paying
  • Focuses specifically on what competitors are winning with, which is actionable information for strategy
  • Provides concrete on-page optimisation suggestions rather than just keyword lists
  • Useful for both finding new keyword opportunities and validating existing ones

Limitations

  • Free tier likely has meaningful limitations on number of searches or data freshness compared to paid plans
  • Requires you to interpret competitor data and develop your own strategy; it's a research tool rather than a complete SEO platform
  • Accuracy of competitor keyword attribution depends on crawl depth and search engine visibility

Use cases

A content agency benchmarking client websites against competitors to identify ranking opportunities

An e-commerce business researching high-intent keywords their competitors rank for in their product category

An in-house marketer justifying SEO budget by showing competitor visibility and gaps in their own rankings

A freelance SEO consultant performing initial competitor analysis before pitching strategy to new clients

Ready to try KeywordSpy?

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Pricing

Free

Free

Limited competitor analysis, basic keyword data, likely restricted to small number of searches per month

Paid Plans

Price varies by tier

Higher search limits, more detailed SERP data, advanced filtering, rank tracking, and ongoing competitor monitoring

Get started with KeywordSpy

Click through to KeywordSpy and start using it now.

Try KeywordSpy free
  • Free plan available
  • No credit card