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Klaviyo

AI-powered platform for email marketing, SMS, and customer data management.

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What is Klaviyo?

Klaviyo is a marketing automation platform built around customer data management, email, and SMS. It helps businesses send targeted messages by collecting customer information from multiple sources, then using that data to segment audiences and personalise campaigns. The platform includes AI tools to predict customer behaviour, suggest best send times, and recommend products. It's used by over 146,000 brands across e-commerce, SaaS, and retail sectors.

Key features

Email marketing

Design and send campaigns with dynamic content and product recommendations

SMS marketing

Create text message campaigns and two-way conversations with customers

Customer Data Platform

Unify customer information from various sources and channels

Segmentation

Build audience groups using behaviour, purchase history, and predicted actions

AI and analytics

Get insights on customer behaviour, best send times, and campaign performance

Integrations

Connect with over 350 third-party tools including e-commerce platforms and CRMs

Pros & cons

Advantages

  • Handles multiple channels from one platform, reducing the need for separate tools
  • Strong data unification means you see a complete picture of each customer
  • Free tier available for small businesses or those getting started
  • Extensive integrations mean it works well with existing business systems

Limitations

  • Pricing scales quickly as you grow your contact list, which can become expensive for large audiences
  • The interface has a steep learning curve for users new to marketing automation
  • Advanced features and AI insights require higher-tier plans

Use cases

E-commerce stores sending personalised product recommendations and abandoned cart emails

SaaS companies nurturing leads and onboarding new customers via email sequences

Retailers using SMS to notify loyal customers about sales and new stock

Subscription services automating renewal reminders and usage-based recommendations

Brands analysing customer behaviour to improve retention and reduce churn

Ready to try Klaviyo?

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Pricing

Free

Free

Up to 500 contacts, basic email and SMS, limited automations, core integrations

Standard

Pay-per-contact starting from around £20-25/month

Unlimited contacts in free tier tier, advanced segmentation, AI features, 350+ integrations, reporting

Enterprise

Custom pricing

Dedicated support, custom integrations, advanced compliance features, SLA guarantees

Get started with Klaviyo

Click through to Klaviyo and start using it now.

Get Klaviyo
  • Always free
  • No credit card