Lasso
Customize products, automate displays, and offer personalized recommendations with advanced machine learning algorithms.
What is Lasso?
Lasso is a machine learning tool designed to help online retailers personalise the shopping experience for customers. It allows you to customise product displays, automate recommendations, and tailor offers based on individual user behaviour and preferences. The tool uses algorithms to analyse customer data and suggest products likely to appeal to each visitor, which can increase engagement and conversion rates. Lasso is suitable for e-commerce businesses of any size that want to move beyond generic product pages. It operates on a freemium model, meaning you can start with basic features at no cost before upgrading to paid tiers if you need advanced capabilities.
Key Features
Product customisation
adjust how products are displayed and organised based on customer segments
Automated recommendations
machine learning generates product suggestions tailored to individual users
Personalised offers
deliver targeted discounts and promotions based on customer behaviour
Data analysis
track and interpret customer interactions to inform merchandising decisions
A/B testing
test different product layouts and recommendation strategies to optimise performance
Pros & Cons
Advantages
- Freemium pricing makes it accessible for small businesses to test before committing financially
- Reduces manual work involved in creating personalised shopping experiences
- Machine learning adapts recommendations over time as it gathers more customer data
- Improves conversion rates by showing customers products they're more likely to purchase
Limitations
- Requires sufficient customer data to work effectively; new stores may see limited results initially
- Integration with existing e-commerce platforms may require technical setup
Use Cases
Online retailers wanting to increase average order value through cross-sell and upsell recommendations
Fashion and marketplace sites that benefit from personalised product discovery
Subscription or repeat-purchase businesses seeking to boost customer retention
Sites with large product catalogues that need help surfacing relevant items to different customer groups