Lavender
Lavender email assistant helps you get more replies in less time.
- Freemium
- Web, Chrome Extension, Gmail integration
- AI Tools for Email WritingAI Email AssistantsWriting
- Free plan available
- No credit card

What is Lavender?
Key features
Real-time email scoring
Rates your email quality and provides a reply probability estimate
Specific suggestions
Offers targeted recommendations for subject lines, opening hooks, and call-to-action improvements
A/B testing guidance
Helps you understand which email variations are likely to perform better
Template library
Provides starting points for common email scenarios like outreach and follow-ups
Browser integration
Works as an extension with Gmail and other email platforms
Reply tracking
Monitors which emails receive responses so you can learn what works
Pros & cons
Advantages
- Practical, actionable feedback rather than generic advice; tells you specifically what to change
- Freemium model lets you try the core features before committing to paid plan
- Integrates directly into your email workflow without disrupting existing habits
- Helps inexperienced emailers develop better instincts for what actually gets replies
Limitations
- Effectiveness depends on the quality of the underlying data about reply rates; correlations may not apply equally across all industries or audiences
- Suggestions can feel generic if your outreach targets unusual niches or requires highly personalised approaches
- Free tier likely limited in number of emails you can analyse per month
Use cases
Cold email outreach for sales development representatives trying to book meetings
Recruiter outreach when sourcing candidates and need higher response rates
Follow-up sequences for prospects who have not yet replied
Client communication for freelancers and consultants wanting to improve professionalism
Partnership and business development emails where reply rates directly impact revenue
Ready to try Lavender?
Pricing
Get started with Lavender
Click through to Lavender and start using it now.
- Free plan available
- No credit card