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Luma AI

Luma's AI creative platform (Dream Machine) for turning text and images into high-quality video, with agents that plan, generate and refine a whole project.

  • Free plan available
  • No credit card
Luma AI screenshot

What is Luma AI?

Luma AI is the creative platform built by Luma Labs, an AI research company based in Palo Alto. Its app, Dream Machine, lets people generate and edit video, images and audio from text prompts or reference media, running on Luma's own frontier models: the Ray3 video models, the Luma Photon image models and the UNI-1 multimodal model. The platform now centres on Luma Agents, which plan, generate, iterate and refine creative work with shared context across each stage, so a single brief can move from concept to a finished sequence. Alongside Luma's own models, Dream Machine gives access to third-party models such as Veo, Kling and GPT Image, and to ElevenLabs audio, inside one workspace. It is used by filmmakers, advertisers, designers and marketing teams for cinematic clips, product shots, social video and pre-visualisation. Luma AI is available as a web app, on iOS and Android, and through the Luma API for developers. Pricing is credit-based, with a free entry tier and paid Plus, Pro and Ultra plans, plus Team and Enterprise options.

Key features

Ray3 video models

The latest Ray3.14 generates native 1080p video with accurate motion and physics, around 4x faster and at lower cost than earlier versions.

Text-to-video and image-to-video

Create clips from a written prompt or animate a still image, with keyframe control over start and end frames.

Modify Video (Ray3 Modify)

Restyle and edit existing footage, swap scenes and guide AI performances while keeping continuity, aimed at film and post-production.

Luma Photon image generation

Photon and Photon Flash produce photorealistic stills, with Flash tuned for fast, cheaper iteration.

Luma Agents

Agents plan, generate and refine across a project, turning one brief into multiple shots and edits with shared context.

Multi-model workspace

One app routes to Luma's models plus third-party options such as Veo, Kling and GPT Image, and ElevenLabs for audio.

UNI-1 multimodal model

Luma's unified understanding-and-generation model underpins prompting and is available through the API.

Character and consistency controls

Character Reference and keyframes keep the same subject and look across separate shots.

Reframe and aspect-ratio tools

Convert footage between horizontal and vertical and adapt clips for different platforms.

Voice input and project boards

Turn spoken ideas into prompts, and assemble generations into boards with captions and EXR export for professional pipelines.

Developer API

The Luma API, including UNI-1.1, lets teams build video and image generation into their own apps and workflows.

Use cases

Filmmakers and studios generating cinematic shots, pre-visualisation and concept sequences without a full production crew.

Advertising and brand teams producing product shots, social ads and campaign video from a single brief.

Post-production artists using Modify Video to restyle footage, replace scenes or guide AI performances while keeping continuity.

Marketers creating short-form vertical video for TikTok, Reels and YouTube Shorts, then reframing the same clip across formats.

Designers and art directors generating photorealistic images and mood boards with Photon before committing to a shoot.

Independent creators animating still images and turning text ideas into shareable clips on the free and Plus tiers.

Agencies running whole creative projects through Luma Agents, taking one concept to multiple finished assets.

Developers embedding AI video and image generation into their own products through the Luma API.

Educators and presenters producing explainer clips, pitch-deck visuals and B-roll from written scripts.

Ready to try Luma AI?

Pricing

Free

Free

Limited monthly credits to try Luma's video and image models in Dream Machine

Plus

$30/month

Luma and third-party image and video models, edit access for guest collaborators, commercial use

Pro

$90/month

Everything in Plus, plus 4x usage with Luma Agents

Ultra

$300/month

Everything in Pro, plus 15x usage with Luma Agents

Team

Contact for pricing

Team management, shared credits, usage analytics and SSO

Enterprise

Contact for pricing

Enterprise commitments, custom fine-tuning and dedicated training

Get started with Luma AI

Click through to Luma AI and start using it now.

  • Free plan available
  • No credit card