Luma AI
Luma's AI creative platform (Dream Machine) for turning text and images into high-quality video, with agents that plan, generate and refine a whole project.
- Freemium
- Web, iOS, Android, API
- Creative & FictionVideoWriting
- Free plan available
- No credit card

What is Luma AI?
Key features
Ray3 video models
The latest Ray3.14 generates native 1080p video with accurate motion and physics, around 4x faster and at lower cost than earlier versions.
Text-to-video and image-to-video
Create clips from a written prompt or animate a still image, with keyframe control over start and end frames.
Modify Video (Ray3 Modify)
Restyle and edit existing footage, swap scenes and guide AI performances while keeping continuity, aimed at film and post-production.
Luma Photon image generation
Photon and Photon Flash produce photorealistic stills, with Flash tuned for fast, cheaper iteration.
Luma Agents
Agents plan, generate and refine across a project, turning one brief into multiple shots and edits with shared context.
Multi-model workspace
One app routes to Luma's models plus third-party options such as Veo, Kling and GPT Image, and ElevenLabs for audio.
UNI-1 multimodal model
Luma's unified understanding-and-generation model underpins prompting and is available through the API.
Character and consistency controls
Character Reference and keyframes keep the same subject and look across separate shots.
Reframe and aspect-ratio tools
Convert footage between horizontal and vertical and adapt clips for different platforms.
Voice input and project boards
Turn spoken ideas into prompts, and assemble generations into boards with captions and EXR export for professional pipelines.
Developer API
The Luma API, including UNI-1.1, lets teams build video and image generation into their own apps and workflows.
Use cases
Filmmakers and studios generating cinematic shots, pre-visualisation and concept sequences without a full production crew.
Advertising and brand teams producing product shots, social ads and campaign video from a single brief.
Post-production artists using Modify Video to restyle footage, replace scenes or guide AI performances while keeping continuity.
Marketers creating short-form vertical video for TikTok, Reels and YouTube Shorts, then reframing the same clip across formats.
Designers and art directors generating photorealistic images and mood boards with Photon before committing to a shoot.
Independent creators animating still images and turning text ideas into shareable clips on the free and Plus tiers.
Agencies running whole creative projects through Luma Agents, taking one concept to multiple finished assets.
Developers embedding AI video and image generation into their own products through the Luma API.
Educators and presenters producing explainer clips, pitch-deck visuals and B-roll from written scripts.
Ready to try Luma AI?
Pricing
Plus
$30/month
Luma and third-party image and video models, edit access for guest collaborators, commercial use
Enterprise
Contact for pricing
Enterprise commitments, custom fine-tuning and dedicated training
Get started with Luma AI
Click through to Luma AI and start using it now.
- Free plan available
- No credit card