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Magic

Automate daily tasks, leverage AI technology for quick solutions, and access human experts for complex questions and tasks.

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  • Free plan available
  • No credit card
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What is Magic?

Magic is a hybrid task automation platform that combines AI assistance with access to human experts. The service handles routine administrative tasks through automated workflows, whilst offering AI-powered solutions for straightforward questions and problems. When tasks require human judgment or specialist knowledge, you can escalate to Magic's network of qualified experts. This makes it useful for people juggling administrative work, customer support teams needing to handle varying complexity levels, and businesses wanting to reduce time spent on repetitive tasks without fully committing to fixed staffing. The freemium model lets you test basic automation and AI features before paying for additional assistance or more sophisticated workflows.

Key features

Task automation

Set up recurring workflows for daily administrative work like email management, scheduling, and data entry

AI task resolution

Quick answers and solutions powered by AI for common questions and routine problems

Expert access

Escalate to qualified humans for complex tasks, custom advice, or situations needing specialist knowledge

Task history and tracking

Monitor completed tasks and view details of work done through the platform

Flexible routing

Direct requests to AI or human experts depending on complexity and your preference

Pros & cons

Advantages

  • Combines automation with human expertise, so you're not limited by what AI alone can handle
  • Freemium model means you can test core features without paying upfront
  • Reduces time spent on repetitive administrative work across multiple domains
  • Straightforward approach to task delegation without needing to manage separate vendor relationships

Limitations

  • Pricing for expert assistance may become expensive if you escalate frequently or need specialist help regularly
  • Limited public information about response times, expert qualifications, or service level agreements for human tasks
  • The quality of AI-powered solutions depends on task type; complex or highly specific problems may still need human review

Use cases

Automating email triage and follow-up scheduling for busy professionals

Handling first-level customer support queries with AI, escalating complex cases to specialists

Managing administrative tasks like appointment setting, invoice processing, or data organisation

Getting quick answers to routine business questions without interrupting colleagues

Outsourcing time-consuming but occasional tasks like research, writing, or analysis

Ready to try Magic?

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Pricing

Free

Free

Access to basic task automation and AI-powered solutions; limited number of tasks or interactions per month

Paid plans

Variable

Higher task limits, priority access to expert assistance, more complex automation workflows; exact pricing not publicly detailed

Get started with Magic

Click through to Magic and start using it now.

Try Magic free
  • Free plan available
  • No credit card