MagicBrief

Easily capture ad references, create storyboards, and access winning creative assets.

Freemium
·
Web, Chrome Extension
·
Design

Try MagicBrief free

Free plan available
No credit card

What is MagicBrief?

MagicBrief is a creative reference tool designed for marketers, designers, and advertising teams to collect, organise, and build upon successful ad campaigns. The platform lets you capture ad references from across the web, save them to searchable collections, and use them as the foundation for creating storyboards. Rather than hunting through disconnected browser tabs and folders, you get a centralised library of winning creative assets alongside tools to plan and develop your own campaigns. It's particularly useful for teams working on advertising strategy, as it combines inspiration research with visual planning in one place.

Key features

Ad clipping and capture

Save ads directly from the web with context about source, platform, and performance

Storyboard builder

Create visual sequences of your campaign ideas using captured references and your own assets

Creative library

Browse and search a curated database of successful advertisements across industries and platforms

Collections and organisation

Tag, categorise, and manage your captured references for easy retrieval

Team collaboration

Share collections and projects with teammates for feedback and joint planning

Export functionality

Download storyboards and references in formats suitable for presentations and briefs

Pros & cons

Advantages

Saves significant time on creative research and inspiration gathering
Centralises ad references that would otherwise scatter across bookmarks and files
Storyboard feature helps visualise campaign flow before production begins
Free tier makes basic reference collection accessible without cost
Useful for competitive analysis and understanding what resonates in your category
Team sharing reduces friction in collaborative creative review

Limitations

Free tier likely has limits on collections, storage, or access to full reference library
Quality and usefulness depend on what's already in the reference database
Learning curve for newer users unfamiliar with storyboarding concepts
May not include analytics or performance data for the ads you're referencing
Requires regular updates to collections to stay current with trends