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Magnifi

AI-powered investing platform to search, compare, and trade ETFs, stocks, and mutual funds using a natural-language AI assistant.

Try Magnifi free
  • Free plan available
  • No credit card

What is Magnifi?

Magnifi is an AI-powered investing platform that lets users search, compare, and trade ETFs, stocks, and mutual funds through a natural-language assistant spanning a marketplace of 15,000+ securities. A free account provides portfolio connection, commission-free trading, and educational content, while the Magnifi Personal subscription unlocks the AI assistant, portfolio forecasting, and scenario testing. Users can invest through Magnifi's own brokerage account or link outside brokerages such as Fidelity, Robinhood, and Schwab to view all holdings together. It is cloud-based and available on web, iOS, and Android.

Key features

Natural-language AI search across a marketplace of 15,000+ securities (ETFs, stocks, mutual funds)

AI investing assistant/copilot for research and recommendations

Portfolio forecasting and scenario-testing tools

Connect external brokerages (Fidelity, Robinhood, Schwab) to view all holdings in one place

Commission-free trading through a built-in brokerage account

Expert commentary and educational/trending financial content

Pros & cons

Advantages

  • Combines AI research, natural-language search, and a brokerage account in a single workflow
  • Freemium with a 7-day free trial to test premium features
  • Cross-platform: web, iOS, and Android
  • Aggregates external brokerage accounts for a full portfolio view

Limitations

  • The AI assistant and advanced analytics require a paid Magnifi Personal subscription; the free tier is limited
  • US-focused regulated brokerage with eligibility requirements (e.g., 21+, US residency), so availability is restricted
  • AI-generated suggestions carry investment risk and are not a substitute for professional financial advice
  • Trading is limited to Magnifi's own brokerage and the securities/brokerages it supports

Use cases

Discover ETFs, stocks, and funds by asking questions in plain language

Compare investment products side-by-side with AI-powered insights

Forecast and stress-test a portfolio under different scenarios

Track holdings across multiple brokerages in one dashboard

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Try Magnifi free
  • Free plan available
  • No credit card