
Mailchimp AI
Email marketing with AI content and optimization Pricing: Freemium. See pros, cons, alternatives, and comparisons.
- Freemium
- Web, iOS, Android, API
- WritingAI Tools for Email MarketingAI Tools for Campaign Management
- Free plan available
- No credit card

What is Mailchimp AI?
Key features
AI content generation
Automatically creates email subject lines and body copy based on your prompts and brand information
Send time optimisation
AI suggests the best times to send emails to individual subscribers based on their behaviour
Email templates
Pre-built, customisable templates for various campaign types and industries
Audience segmentation
Target specific subscriber groups based on behaviour, demographics, and engagement
Analytics and reporting
Track open rates, click-through rates, and subscriber growth with basic dashboards
Integration support
Connects with ecommerce platforms, CRMs, and other business tools via API or pre-built integrations
Pros & cons
Advantages
- Free tier lets you start without payment if you have a small subscriber list
- AI writing assistance saves time on creating subject lines and email content
- User-friendly interface designed for non-technical users
- Good selection of pre-built templates for different industries and purposes
Limitations
- Free tier is limited to very small lists; costs rise quickly as your subscriber numbers grow
- AI-generated content often needs manual review and editing to match brand voice
- Advanced automation and segmentation features are available only on higher-priced plans
Use cases
Small ecommerce businesses sending regular promotional emails to customers
Service providers sharing newsletters with clients and prospects
Nonprofits managing donor communication on a tight budget
Content creators building and engaging their subscriber base
Local businesses sending periodic updates to mailing lists
Ready to try Mailchimp AI?
Pricing
Premium (Standard)
Pricing varies by list size, starting around £15/month
Unlimited contacts, advanced automation, A/B testing, enhanced AI content tools, priority support
Premium (Plus)
Higher tier pricing based on contact volume
All Standard features plus predictive analytics, advanced segmentation, API access, dedicated account support
Get started with Mailchimp AI
Click through to Mailchimp AI and start using it now.
- Free plan available
- No credit card