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What is Maze?

Maze is a user research platform designed to help product teams test designs and gather user feedback quickly. It combines traditional usability testing with AI-powered analysis to speed up the research process. Teams can create tests for websites, prototypes, and applications, then recruit participants to complete tasks whilst Maze records behaviour and collects feedback. The platform is particularly useful for teams that need research results in days rather than weeks, and for organisations that want to validate design decisions before investing in full development.

Key Features

Usability testing

Create task-based tests where users interact with designs or prototypes whilst you observe their behaviour

AI analysis

Automated insights from user sessions, including sentiment analysis and key finding summaries

Participant recruitment

Built-in access to a panel of testers, or invite your own users

Prototype compatibility

Test designs from Figma, Adobe XD, Sketch, InVision, and other design tools

Session recording

Video capture of user interactions with heatmaps and click tracking

Survey integration

Combine testing with follow-up surveys to gather quantitative and qualitative data

Pros & Cons

Advantages

  • Fast turnaround on research results compared to traditional user testing methods
  • AI-powered analysis reduces time spent manually reviewing sessions and identifying patterns
  • Works with most popular design tools, making it easy to integrate into existing workflows
  • Freemium option allows small teams to run limited tests without payment

Limitations

  • AI analysis, whilst helpful, may miss nuanced user behaviours that experienced researchers would catch
  • Participant quality and availability depends on the built-in panel, which may vary by location or audience type
  • Advanced features and higher participant volumes require paid plans

Use Cases

Product teams validating new feature designs before development starts

Conversion rate optimisation teams testing variations of landing pages or checkout flows

UX designers gathering feedback on prototypes from real users

Mobile app teams testing interfaces and user flows across devices

Companies localising products, testing designs with users in different regions