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Metricool

Social media analytics and scheduling with AI

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  • Free plan available
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What is Metricool?

Metricool is a social media management tool that combines analytics and scheduling in one place. It helps you monitor performance across multiple social platforms, schedule posts in advance, and use AI to optimise your content strategy. The tool is designed for small teams, content creators, and marketing professionals who need to manage several social accounts without juggling multiple apps. Rather than focusing on one platform, Metricool lets you track metrics across Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube from a single dashboard. The AI component assists with content recommendations and scheduling suggestions based on when your audience is most active.

Key features

Multi-platform analytics

track performance metrics across Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube in one place

Content scheduling

plan and schedule posts across multiple platforms in advance

AI-powered insights

get recommendations for best posting times and content types based on your audience data

Unified dashboard

view all your social metrics, engagement rates, and follower growth from a centralised interface

Content calendar

visualise your scheduled posts and plan your content strategy month by month

Competitor analysis

monitor how your performance compares to other accounts in your space

Pros & cons

Advantages

  • Covers multiple platforms, so you don't need separate tools for Instagram analytics, LinkedIn scheduling, and so on
  • Freemium model lets you test the core features without paying upfront
  • AI suggestions save time by flagging the best times to post and what types of content perform well
  • Straightforward interface that doesn't require extensive training to use

Limitations

  • Free tier is limited; meaningful analytics and scheduling features typically require a paid plan
  • Smaller than some competitors, so third-party integrations and advanced features may be fewer

Use cases

Small marketing teams managing social accounts for multiple brands or clients

Freelance content creators who post across Instagram, TikTok, and YouTube and want to schedule content in batches

Ecommerce businesses tracking which products and content styles drive the most engagement

Agencies needing to show clients detailed performance reports across their social channels

Solo entrepreneurs who want to maintain consistent posting without logging into each platform daily

Ready to try Metricool?

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Pricing

Free

Free

Limited analytics, basic scheduling for one or two platforms, restricted reporting

Starter

Approximately $20-30/month

Multi-platform analytics, scheduling across main platforms, AI recommendations, basic reporting

Professional

Approximately $40-60/month

Advanced analytics, team collaboration features, more detailed insights, priority support

Business

Contact for pricing

Custom integrations, dedicated account management, advanced team permissions

Get started with Metricool

Click through to Metricool and start using it now.

Try Metricool free
  • Free plan available
  • No credit card