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Noom

Track progress, get personalized coaching, access customized nutrition plans and exercise tips.

  • Freemium
  • Web, iOS, Android
  • Other
Try Noom free
  • Free plan available
  • No credit card

What is Noom?

Noom is a digital health app that combines food tracking with personalised coaching to help users develop sustainable eating and exercise habits. Rather than focusing on restrictive dieting, Noom uses behaviour change principles to help you understand your relationship with food and make better choices over time. The app provides daily lessons, progress tracking, and access to a coach who offers guidance tailored to your goals. It works best for people who want gradual, lasting habit change rather than quick fixes, and who respond well to educational content and ongoing support.

Key features

Food and weight tracking

Log meals and monitor progress with a database of millions of foods

Personalised coaching

Connect with a real coach who provides feedback and support throughout your journey

Daily lessons

Access bite-sized educational content about nutrition, behaviour, and psychology

Customised meal and exercise guidance

Get recommendations based on your preferences and goals

Progress analytics

View detailed charts and trends in your eating and activity patterns

Community support

Interact with other users in group settings for accountability and motivation

Pros & cons

Advantages

  • Focuses on behaviour change and habit building rather than restriction, making it more sustainable long-term
  • Real human coaching provides personalised support and accountability
  • Educational approach helps you understand why you eat certain ways, not just what to eat
  • Free tier gives access to core tracking and lesson features without requiring payment

Limitations

  • Requires consistent daily engagement to get the most benefit; passive users may not see results
  • Premium coaching and features are only available on paid plans, which can be expensive
  • Food database, whilst large, may not include all regional or niche foods accurately

Use cases

Someone wanting to lose weight gradually through habit change rather than crash dieting

People interested in understanding their eating behaviour and emotional eating patterns

Users who benefit from daily structure, coaching feedback, and educational content

Anyone seeking ongoing support and community accountability for health goals

Ready to try Noom?

Try Noom free

Pricing

Free

Free

Basic food and weight tracking, daily lessons, limited access to app features

Premium

Varies (typically £30-50/month depending on subscription length)

Personalised coach support, customised meal plans, advanced tracking, priority customer service

Get started with Noom

Click through to Noom and start using it now.

Try Noom free
  • Free plan available
  • No credit card